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Joy of Giving Tendulkar Premji Sachin Pilot to join forces (04 September 07:02) |
| Conceptualised by GiveIndia, the initiative aims to get people from all walks of life together to engage in acts of giving—money, time, skills or simple acts of kindness |
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Green lens Its time to ask radical questions (27 July 10:13) |
| Environmental pressures will force changes in the way we work and live So businesses may need heretical ideas to find new ways of operating today |
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Green lens Its time to ask radical questions (27 July 10:13) |
| Environmental pressures will force changes in the way we work and live. So businesses may need heretical ideas to find new ways of operating today |
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Ellen Hou A focus on quality to guard the brand here (27 July 10:12) |
| Unfazed by the question mark on Chinese product quality the firm has launched a range of cosmetics and hopes to enter the personal and home care segments soon |
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Sundar Raman What IPL 2 taught the men in charge (27 July 10:12) |
| Season 2 drove home lessons on the need for certain levels of preparedness logistics and integrated planning--and these are proving useful for the upcoming Champions League |
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Charting a Course Organization by design (27 July 10:11) |
| Organization design is crucial but the right combination of global coordination and local responsiveness isnt easy |
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Top of the Mind Ad Survey Ideas fitness plan walks up the charts (21 July 01:15) |
| Hamdard Rooh Afza claims two positions in the tally while mobile phone ads are clearly the toppers |
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Top of the Mind Ad Survey Ideas fitness plan walks up the charts (21 July 01:15) |
| Hamdard Rooh Afza claims two positions in the tally while mobile phone ads are clearly the toppers |
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On the spot | Just some more patriotic pap (20 July 10:42) |
| Ever since Tata Tea’s ‘Jaago Re’ campaign, it has now become mandatory for brands to find some outlandish connection with a proposition of national significance. This time, we see Cent... |
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On the spot Just some more patriotic pap (20 July 10:42) |
| Ever since Tata Teas Jaago Re campaign it has now become mandatory for brands to find some outlandish connection with a proposition of national significance This time we see Centre fre... |
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Wish I had made this ad So true of us Indians (20 July 10:22) |
| It was a really close tie between the pass the baby ad for the Maruti service station the fastest indian ad for Bajaj Pulsar and Cmon India baatein kum kaam zyada talk less work... |
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Changing mindsets HR needs the line manager (20 July 10:21) |
| These managers hold the key to keeping employees engaged and motivated and unlocking organizational talent potential |
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Opportunity calls Its the world on your cellphone (20 July 10:19) |
| As mobile Net connectivity increases and India moves towards a 3G environment expect a spurt in offerings that can entertain inform and define your leisure time |
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Opportunity calls Its the world on your cellphone (20 July 10:19) |
| As mobile Net connectivity increases, and India moves towards a 3G environment, expect a spurt in offerings that can entertain, inform and define your leisure time |
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Changing mindsets | HR needs the line manager (20 July 08:48) |
| These managers hold the key to keeping employees engaged and motivated, and unlocking organizational talent potential |
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Digital directory | Online consumer trends for June (20 July 08:48) |
| Google has topped as the top website while social networking site Facebook fares last on the list |
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Digital directory Online consumer trends for June (20 July 08:48) |
| Google has topped as the top website while social networking site Facebook fares last on the list |
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Opportunity calls | It’s the world on your cellphone (20 July 08:47) |
| As mobile Net connectivity increases, and India moves towards a 3G environment, expect a spurt in offerings that can entertain, inform and define your leisure time |
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Top of the Mind Ad Survey | Idea’s fitness plan walks up the charts (20 July 08:46) |
| Hamdard Rooh Afza claims two positions in the tally while mobile phone ads are clearly the toppers |
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Wish I had made this ad... | So true of us Indians (20 July 08:44) |
| It was a really close tie between the “pass the baby” ad for the Maruti service station , the “fastest indian” ad for Bajaj Pulsar and “C’mon India, baatein kum, kaam zyada (talk... |
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Talent hunt Many to pick from few to pick (14 July 12:30) |
| Firms emerging from the downturn will need to understand Indias talent demographics and rethink sourcing strategies |
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Channel war | Making sense of business news (13 July 10:25) |
| Are six channels one too many? For a genre that accounts for a minuscule share of viewers and advertising revenue, the fight for eyeballs has just got more intense |
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Channel war Making sense of business news (13 July 10:25) |
| Are six channels one too many For a genre that accounts for a minuscule share of viewers and advertising revenue the fight for eyeballs has just got more intense |
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Pond’s White Beauty campaign | Getting noticed by being on the spot (13 July 10:24) |
| The challenge for Ogilvy was to create an outdoor campaign that complemented the Pond’s White Beauty TV commercial, and adapt the medium to the message -- all in seven days |
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Talent hunt | Many to pick from, few to pick (13 July 10:24) |
| Firms emerging from the downturn will need to understand India’s talent demographics and rethink sourcing strategies |
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Harish Bahl | Getting bigger in a time of slowdown (13 July 10:24) |
| SITG is focusing on digital production offshoring as foreign firms increasingly use the online platform to test the response to their services or products in India |
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Ponds White Beauty campaign Getting noticed by being on the spot (13 July 10:24) |
| The challenge for Ogilvy was to create an outdoor campaign that complemented the Ponds White Beauty TV commercial and adapt the medium to the message -- all in seven days |
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Harish Bahl Getting bigger in a time of slowdown (13 July 10:24) |
| SITG is focusing on digital production offshoring as foreign firms increasingly use the online platform to test the response to their services or products in India |
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Ponds White Beauty campaign Getting noticed by being on the spot (13 July 10:24) |
| The challenge for Ogilvy was to create an outdoor campaign that complemented the Pond’s White Beauty TV commercial, and adapt the medium to the message -- all in seven days |
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Digital drive The Net effect (30 June 01:15) |
| The number of advertisers online has increased in the past few years but the allocation of expenditure has been just around 5 of overall ad budgets A spike in spending is however expected th... |
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Learning to lead Use the crisis as a crucible (30 June 12:30) |
| Organizations should use the current economic situation to test and develop the next generation of leadership |
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Marketing objective | Staying ‘more top of mind’ (29 June 08:49) |
| The Net’s reach is limited but it translates into much more effective use of ad spending |
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Learning to lead | Use the crisis as a crucible (29 June 08:49) |
| Organizations should use the current economic situation to test and develop the next generation of leadership |
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Marketing objective Staying more top of mind (29 June 08:49) |
| The Nets reach is limited but it translates into much more effective use of ad spending |
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Marketing objective Staying more top of mind (29 June 08:49) |
| The Net’s reach is limited but it translates into much more effective use of ad spending |
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Digital drive | The Net effect (29 June 08:48) |
| The number of advertisers online has increased in the past few years but the allocation of expenditure has been just around 5% of overall ad budgets. A spike in spending is, however, expecte... |
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Optimizing operations Its time to turn flab into muscle (23 June 12:30) |
| The downturn is an opportunity to examine structures processes and ways of delivering value to customers |
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Optimizing operations Its time to turn flab into muscle (23 June 12:30) |
| The downturn is an opportunity to examine structures, processes and ways of delivering value to customers |
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Showing the way IPL changes the game for others (22 June 11:41) |
| The lessons from T20 are helping sports bodies and advertisers break through the clutter to look at developing and marketing sports such as football hockey and golf |
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Top of the Mind Ad Survey |11 ads liked by all but Zoozoos win the day (22 June 08:20) |
| In this particular survey, Vodafone dominated enpowered by its Zoozoos dominated the ad competition throughout |
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Top of the Mind Ad Survey 11 ads liked by all but Zoozoos win the day (22 June 08:20) |
| In this particular survey Vodafone dominated enpowered by its Zoozoos dominated the ad competition throughout |
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Showing the way | IPL changes the game for others (22 June 08:13) |
| The lessons from T20 are helping sports bodies and advertisers break through the clutter to look at developing and marketing sports such as football, hockey and golf |
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On the spot | Many good, many terrible ads (22 June 08:11) |
| When it rains, it pelts. After a couple of months of scavenging around for good work, there’s an unexpected bonus this time. Not just a lot of good work, but loads of terrible work too. So... |
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On the spot Many good many terrible ads (22 June 08:11) |
| When it rains it pelts After a couple of months of scavenging around for good work theres an unexpected bonus this time Not just a lot of good work but loads of terrible work too So much t... |
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Optimizing Operations | It’s time to turn flab into muscle (22 June 08:10) |
| The downturn is an opportunity to examine structures, processes and ways of delivering value to customers |
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Wish I had made this ad... | Great idea, very 1980s (22 June 08:10) |
| Great idea of marrying the free gold offer with the king of bling. Bling is king, bling is king, bling is king! |
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Wish I had made this ad Great idea very 1980s (22 June 08:10) |
| Great idea of marrying the free gold offer with the king of bling Bling is king bling is king bling is king! |
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Screen test | Picture still blurred on HDTV (16 June 01:15) |
| The technology is costly, 95% of the TV sets are not compatible and there is a dearth of technicians to handle the equipment. Is 2010 too soon for the country to be HDTV-ready? |
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Screen test Picture still blurred on HDTV (16 June 01:15) |
| The technology is costly 95 of the TV sets are not compatible and there is a dearth of technicians to handle the equipment Is 2010 too soon for the country to be HDTV-ready |
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Picture still blurred on HDTV (15 June 09:15) |
| The technology is costly, 95% of the TV sets are not compatible and there is a dearth of technicians to handle the equipment. Is 2010 too soon for the country to be HDTV-ready? |
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