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Three hard facts about empowerment (17 August 11:48) |
| The reality is that big firms are more risk-averse than small ones -- and managers everywhere prefer stars with sure ideas and strong track records |
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The real challenge lies in Season 2: Sundar Raman, CEO, IPL (17 August 11:48) |
| IPL’s first season saw quality cricket and entertainment, and it has done the most difficult part of the job -- establishing awareness. Now, it’s important to look at ways to engage with... |
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Yes to IPL format, no to cheerleaders (17 August 11:47) |
| The league broke the concept of national teams, ignited local pride, drew viewers away from soaps and saw get-togethers planned around matches |
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On a Roll | The promise: it will be bigger and better (17 August 11:45) |
| More money is flowing in as sponsorship rates double; franchise owners seem to be focusing on building new revenue generating streams |
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Oomph factor didn’t work (17 August 11:45) |
| A fourth of those surveyed dislike the concept of cheerleaders, with the maximum opposition coming from Chennai and Bangalore |
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Merchandising plans | Building a fan base on products (17 August 11:44) |
| Team franchisees couldn’t capitalize on the chance the first time, but they now have strategies in place |
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New opportunities for young talent (17 August 11:44) |
| Given the level of involvement, marketers now have a chance to activate cricket at a local level, and cash in beyond the series |
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TV trends in Season 1 (17 August 11:43) |
| About 78% of the viewers of general entertainment channels watched the matches. Many felt a vacuum when the season ended |
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Fortune’s Favours | The rear-view mirror advantage (17 August 11:43) |
| It’s absolutely clear that the second season of IPL will have more ‘science’ than ‘art’ going into the decision making |
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India Knowledge@Wharton | The hazards of ‘de-perking’ (10 August 10:16) |
| Ending perks is one of the most direct routes to employee anger, and it’s important to explain the reasons for doing so |
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Recruiting? Watch out for fake CVs (10 August 10:16) |
| Indian firms are waking up to the problems and threats posed by fake résumés, creating a new business opportunity for screening companies |
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Concentrating on consolidation (10 August 10:15) |
| Not trying to have a finger in every pie, Screwvala talks about his strategy of focusing on the underserved or unserved gaps in the media and entertainment business |
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Media mix: the new marketing tool (10 August 10:14) |
| Marketers are ready to provide experiences that create an emotional bond, have strong recall and satisfaction value with their consumers |
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Spencer Stuart Perspectives | Board review: an effective tool (10 August 10:14) |
| Only one in five firms appraises board performance in India, yet this helps evaluate what is working well, and what isn’t |
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Success Secrets | Customer loyalty: a two-way street (10 August 10:13) |
| The more fervently committed you are to making your customers win big in the long haul, the more fervently committed they will be to you |
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Personalized Offers | Marketing in a digital world (04 August 12:08) |
| Your marketing plan has to be a living document, evolving constantly as you learn from interactions with customers |
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Success secrets | The art of managing creative employees (03 August 11:52) |
| Leaders must respect the individuality of creative people but they must know that boundaries and values exist and they, in turn, have to respect them |
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Companies heed the online message (03 August 11:51) |
| Social platforms on the Internet are now influencing the way firms work and communicate, something that Indian companies are beginning to discover. And use |
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Top of the Mind Ad Survey | A deluge of celebrities (27 July 10:49) |
| The Nokia 2600 Classic ad was rated the best on-air advertisement in the month of June, according to the Mint-Synovate-TVAd Indx survey |
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On the Spot | The bottom of the barrel (27 July 10:48) |
| Two things are clear this time. One, the creative imagination has been exhausted when it comes to using celebrities. And two, candies now need to find a new advertising language. Having voic... |
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Knowing when it’s time for you to leave (27 July 10:47) |
| No matter where you work, there are going to be difficult times. But it makes little sense to stay at a company -- because of inertia it is better to move on |
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Spencer Stuart Perspectives | Creating a new leadership brand (27 July 10:10) |
| Studying leadership approaches in India and abroad can help develop a unique formula for corporate leadership in India |
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Wish I had made this ad... | A great clutter-breaker idea (27 July 10:06) |
| This is a daring approach by the agency, since it assumes that the viewer has seen the earlier commercials, and will see the next episode in order to get the whole story |
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Kellogg School Corner | The strategic utility of CSR (27 July 10:05) |
| With the Internet ensuring firms are more transparent, it is becoming important for businesses to do things the right way |
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Keeping a digital vigil (27 July 10:05) |
| As online transactions grow and businesses take the digital route, the market for security solutions in India is expected to grow at a rate of 28% from a base of $291 million in 2007 |
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Media | Bullishness makes way for caution (21 July 12:06) |
| Experts say the media industry is underserved in the country and will continue to grow—but as other sectors brace for a slowdown, it may feel the pinch too |
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Consumer Products | Tweaking prices and packaging (21 July 12:06) |
| Coping strategies in this sector include improving productivity, exploring rural markets and increasing prices |
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Private Equity | Positive, but preferring to wait and watch (21 July 12:05) |
| So far, the downturn hasn’t impacted outlook; PE players say a market correction was overdue as the expectations of entrepreneurs and companies had reached unrealistic levels |
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India Knowledge@Wharton | McCain a better bet for India? (21 July 12:05) |
| The Republican approach to trade may be better for India but neither McCain nor Obama will be as positive as Bush |
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Success Secrets | Managing emotions at the workplace (21 July 12:04) |
| Show your people how their work matters to the organization and the community; tell them how they can improve. Don’t let their feelings get away from you |
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Kellogg School Corner | Asian century: new challenges (14 July 12:48) |
| India and China will have to overcome many a challenge as they vie for global economic supremacy. So, too, will the US |
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Success Secrets | Owning up to rough spots in a career (14 July 12:48) |
| It is risky to hire someone who, for all intents and purposes, was fired. But if the person takes ownership, his candour and self-awareness will be the counterbalance |
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Spencer Stuart Perspectives | Family business— grooming an heir (14 July 12:47) |
| It’s a complex affair, yet managements often fail to apply the same diligence that they would to other key strategic issues |
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Business at Oxford | Managing stereotypes (14 July 12:46) |
| Ethical and cultural questions are coming up as the Tatas and other developing-world firms become global players |
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Big spends, digital shift (14 July 12:45) |
| An economic slowdown tests the strength of a brand. Top spenders are going all out at a time when competition is at bay; others are reallocating spends to non-traditional media |
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English titles make good copy in Hindi (07 July 01:15) |
| Publishers see a ready market for translations, with the original work well known and the printing rights already bought by the publisher |
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Success Secrets | CEO pay -- where does the buck stop? (07 July 01:13) |
| A board understands the free market’s human resource landscape. It can overpay a CEO, but not forever; the firm’s financial performance and stock price act as checks |
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Recruiters: never out of work (07 July 12:58) |
| Headhunters, pressured on quality of delivery, fee and timelines, believe hiring will become more professional and technology-driven, and the sector will see consolidation |
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India Knowledge@Wharton | Are two CEOs better than one? (07 July 12:14) |
| For firms such as Wipro, the complexity of doing business may require this -- but the model hasn’t worked in the West |
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Business at Oxford | Star leaders alone won’t do (07 July 12:13) |
| Good leadership isn’t about direction from the top—it’s about creating the conditions for people and organizations to thrive |
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Taking the lead from consumers (30 June 12:25) |
| Consumers become more discriminating in tough economic environments and the company sees this as the time to attempt breakthrough innovation to add value to its products |
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Success formula: gentle emotions rule the waves (30 June 12:07) |
| The best on-air advertisement in the month of May, according to the Mint-Synovate-TVAd Indx survey -- which covers 750 randomly chosen consumers -- is Airtel National (STD) |
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Success Secrets | The imperfect science of hiring (30 June 12:07) |
| Common slip-ups include focusing on pedigree, going for the familiar, hiring someone with a low EQ, or with too much experience for the job |
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Spencer Stuart Perspectives | CEO succession: keep a plan ready (30 June 12:03) |
| Effective succession planning should be institutionalized as a routine process and anticipate emergency needs too |
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Effortless, and effective (30 June 12:02) |
| Santosh Desai, CEO, Future Brands, lists his picks of the month |
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Kellogg School Corner | Think from the head, not heart (30 June 12:02) |
| Empathy doesn’t really work in negotiations. Anticipating an opponent’s interests, thoughts and likely behaviour does |
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Mr CEO, what’s your take on advertising? (23 June 01:15) |
| Campaign talked to the CEOs and top executives of nine leading companies and asked them about the role of advertising in a cluttered, highly competitive market. And its growing significance ... |
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Business at Oxford | Shaping the green agenda (22 June 11:58) |
| The area of e-waste shows that producers may actually be able to help stimulate demand for eco-certified products |
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Success Secrets | Recommended: a European invasion of the US (22 June 11:51) |
| It’s surprising that European businesses are focusing so much on Bric nations that they aren’t looking at the US, the world’s largest market |
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Manoj Kohli: It builds a connect with all stakeholders (22 June 11:50) |
| Advertising, especially on television, is the best mode for manifesting our brand message and our brand ethos |
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