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Mint - Marketing and Media
  Current Headlines  |  Most Read  |  Archives 
  ICL beams new spots; targets Rs120 cr revenues (05 October 11:34)
Zee group’s Indian Cricket League is aiming for higher viewership and revenues with stronger marketing
  Zee Twenty20 cricket league seeks to use T20 as a trademark (03 October 12:51)
Twenty20 has become a buzzword in this cricket-mad country after India won the inaugural world championship in South Africa last year
  Sports sponsors feel the heat amid global financial turmoil (23 September 12:03)
Sports sponsorship, one of the most buoyant areas of marketing in recent years, is feeling the squeeze
  A1GP may come to India soon (17 September 11:25)
This may mean more good news for the growing number of motorsport enthusiasts in India
  ESPN Star pays $975 mn for Champions League rights (11 September 10:40)
The Indian Premier League sold commercial rights for $918 million over 10 years and attracted $700 million in franchise fees
  Disagreement being blown out of proportion, says Vijay Mallya (11 September 09:56)
There has been much talk of a breakdown between the technical department led by Mike Gascoyne and the management of principal Colin Kolles
  Marketers keep eye on the ball (08 September 01:09)
Sports marketers are betting that with the focus now no longer confined only to cricket, soccer too will yield rich dividends
  BCCI to contribute Rs23 crore to MCA for cricket development (31 August 04:38)
It would pay Rs7.98 crore for having its headquarters on a couple of floors at the Association’s premises and Rs15 crore for housing its sub-committee on the fourth floor of the same build...
  Vijender loses semifinal, settles for bronze in Olympics (22 August 01:30)
The 22-year-old was simply out-thought by his Cuban rival who negated the height and reach advantage of Vijender by fighting from a long range to score an 8-5 win
  China’s emergence goes beyond gold medals (22 August 01:03)
This transition to China’s dominance will be a difficult process for the entire global community
  Will the bronze hide India’s wrestling woes? (21 August 12:55)
Most wrestlers have small ambitions hoping to make a living out of government jobs while they wrestle on the side
  Sushil, Vijender provide sparks to India’s Olympic campaign (20 August 07:43)
India had won two Olympic medals in the 1952 Helsinki Games when the hockey team had won the gold medal and wrestler K D Jadhav had won a bronze medal, a record which had stood for 56 long y...
  Sushil Kumar wrestles into medal tally, wins bronze (20 August 04:55)
He became the second Indian wrestler after K D Jadhav who won a bronze in the 1952 Helsinki Games to win an Olympic medal
  AFL to play two exhibition matches in India next year (19 August 10:28)
AFL has selected two preferred venues to play the games - Feroz Shah Kotla cricket ground in New Delhi and Wankhede Stadium in Mumbai
  Mighty Phelps becomes most successful Olympian (13 August 11:58)
With each of his Beijing golds coming in record times, he is also tracking Mark Spitz’s achievement of winning each of the 1972 titles in world best times
  Phelps joins exclusive club of Games greats (12 August 03:50)
The US swimmer appears destined to become the greatest Olympian as he continues his quest for an unequalled eight gold medals in one Games
  Bindra wins India’s first individual gold (12 August 01:34)
Samsung Electronics’ deputy managing director Ravinder Zutshi said his company was committed to the Olympics and would use Bindra to “spearhead” its future Olympic campaigns
  Sports doping detection: a race between science and rogues (12 August 12:09)
No Olympiad has ever seen as intensive a drug screening programme as the Beijing Games
  Olympics: Phelps opens bid for history in convincing style (09 August 07:45)
The swimming star, who established the previous Olympic record in winning gold in Athens four years ago, clocked 4 minutes 07.82 seconds - the fourth-fastest time ever
  Shooters fail, Indian Olympic campaign off to dismal start (09 August 10:24)
The shooting trio of Anjali Bhagwat, Avneet Kaur Sidhu and Samresh Jung fell by the wayside in the qualifying rounds
  Economist predicts medal count, says China will bag 44 golds (09 August 12:07)
The formula is based on factors such as wealth, politics and climate, and not on athletic ability
  China leaps onto world stage in style (08 August 08:58)
Resurgent China opened the Olympics with a burst of fireworks at a spectacular ceremony that celebrated ancient Chinese history and aimed to draw a line under months of political controversy
  Reliance Big TV bags IPL DTH partnership rights (08 August 02:43)
ADAG company puts in a bid of $31.16 million, pips Airtel Digital TV’s $30.28 million
  Indian Olympians trail Chinese as economy fails to boost medals (08 August 12:23)
China won 63 medals in Athens and will have 639 athletes in Beijing — 43 more than the US
  Clear sky, no rain: China leaving little to chance or mother nature (07 August 11:07)
From traffic restrictions designed to reduce pollution to manicured grounds throughout the city, little has been left to chance
  Olympics: private funding fuels India’s Beijing dream (07 August 12:19)
In a country where fortune and fame is reserved mainly for cricketers, Olympic hopefuls have blamed the absence of world-class training facilities and monetary benefits for their poor perfor...
  Underachiever India eyes ‘best ever’ Games (06 August 12:12)
The hockey stars, India’s flag bearers at past Olympics, despite winning the last of their eight gold medals way back in 1980, have fallen on such hard days that they failed to qualify for...
  NBC bets on Olympic coverage to up ranks (05 August 10:22)
The NBC network, although a shrinking contributor to that value, may also climb out of last place
  Before Games, China improves relations with its neighbours (05 August 09:57)
Efforts signal China's claim to being a new kind of power that wants to rise without any military conflict
  ‘One world, one dream’, how about realizing it (30 July 10:52)
Amnesty International says a preoccupation with security and stability in the run-up to the August 8 opening is damaging China’s record
  Medal hopes resting on them, Indian boxers set to pack a punch (30 July 10:52)
India will send its largest ever boxing team to the Olympics, with 5 having made the grade
  Testy days ahead: Beijing lab to screen ‘suspect’ female athletes (30 July 10:51)
Critics say the gender verification test is based on the false idea that someone’s sex is a cut-and-dried issue
  IPL to build on brand, let teams raise funds (29 July 11:23)
League management plans to raise Rs89 cr from the sale of on-ground sponsorship rights to three entities
  The Olympics dream: losers and winners on the ad field in China (24 July 12:54)
The firms, which met 12,000 people to research the Olympic preferences of China’s consumers and changing trends, found that some Olympic sponsors are reaping ten times the return on their ...
  Ad rates up by half, bidding to start early (19 July 12:27)
The second edition of the league, promoted by the Board of Control for Cricket in India, is scheduled to start on 10 April next year
  Under pressure, BCCI to review payout for T20 manager IMG (19 July 12:26)
IMG is a powerful global sports, entertainment and media company that operates in some 30 countries
  China invites Sonia and not Manmohan Singh for Olympics (14 July 12:38)
It is unclear why the Chinese have choosen to not invite Singh
  IPL likely to generate Rs200 crore in taxes (10 July 10:41)
Tax officials expect IPL to trigger some interesting debates on tax rules
  Woods to become first billionaire athlete by 2010: report (10 July 03:18)
At 32, Woods has won 50 tournaments faster than any player and is closing in on Jack Nicklaus’ record of 18 major championship wins
  For young Indians, it’s Olympics over cricket (08 July 01:49)
India is cricket-crazy, but the younger generation, grown on a steady diet of live world-class sporting action on their television screens, regard the Olympics as a must-watch
  50% players ready to quit global pitch for IPL: survey (26 June 11:28)
The Fica survey targeted 105 international players and received 64 responses
  1983 win started it, but cricket became big biz only after 1999 (24 June 11:51)
In 2007, by contrast, each member of the Indian team that won the inaugural Twenty20 World Cup in South Africa received Rs80 lakh each from the BCCI
  Tiger Woods is suffering for golf’s big, bad life (24 June 11:50)
The striking thing about the recent US Open wasn’t that Woods won it playing on a broken leg
  Using sports to create a strong emotional bond (19 June 09:47)
But it is not just about being a sponsor. A brand should find a relevant sport and a relevant message that it can give out
  Global broadcasters of cricket to be taxed in India :CIT (10 June 04:05)
The decision of the Income tax Appellate tribunal in the World Sports Nimbus case will have a bearing on the broadcasters of the high profile Indian Premier League (IPL), Sony-WSG combine
  Indian sports fans enthused about Beijing Games: Survey (10 June 03:53)
Of the more than 4500 persons surveyed from seven out of nine regional markets, 74% of respondents ranked the Olympics as the most popular global sporting event
  Rajasthan Royals’ success proves everyone loves a winner (03 June 11:06)
The team’s success and Emerging Media’s unusual strategy of cutting frills and keeping costs low have meant that it will probably be among the first few franchises to break even in the f...
  Withdrawal symptoms for fans, cheer for businesses (02 June 10:43)
As fans say they feel empty, restaurants, TV channels, retailers hope customers will soon return to old pastimes
  Royals grab IPL trophy in last-ball thriller (02 June 04:25)
The Royals took home a cheque of $1.2 million for emerging victorious, while the Super Kings won $0.6 million for finishing runners-up in the IPL
  End to Deccan Chargers IPL menu: best cheerleaders, bad cricket (28 May 12:41)
The Hyderabad team never recovered from the string of defeats they suffered at the first IPL. Probably, they would be a force to reckon with in the 2009 IPL chapter
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