 | Mint - Marketing and Media |
| |
Current Headlines | Most Read | Archives |
|
| |
 |
Unexpected stickiness (20 November 08:49) |
| The Fevicol commercial, which depicts the life of a girl who was unable to shake off a moustache that was pasted on her upper lip, traces her life, through her teenage years, wedding, mother... |
| |
|
Brands get starring role in reality shows (17 November 10:43) |
| Advertisers are demanding more value for their investment in reality shows by placing products in the backdrop |
| |
|
Top of the Mind Ad Survey Celebrities likeability score high on recall (16 November 10:52) |
| The top-ranking Airtel ad scored 81 on the ad reach index, bolstered by 98% brand recall and 83% awareness among respondents |
| |
|
Glimmers of progress at a leaner Newsweek (16 November 10:43) |
| The outlook of the magazine looks better than what it did last year, thanks to cost-cutting and price hikes |
| |
|
On the spot Faux alltelecom ads were disappointing (16 November 10:32) |
| Airtel’s Shah Rukh Khan ads are full of faux introspection, Tata Indicom’s work is faux profound, Tata DoCoMo reeks of faux bonhomie, Reliance Mobile with Hrithik Roshan is just short of... |
| |
|
Wish I had made this ad No underwater blues (16 November 10:32) |
| Limca’s previous ad followed a playful couple across the city as they splashed water on each other |
| |
|
Moochwali 50 years of building bonds and award-winning ads (16 November 10:04) |
| In the past 20 years, Fevicol ads have won 99 awards including Abby, Cannes, Clio and Asian Ad Awards |
| |
|
A mind game (13 November 08:40) |
| The Economist campaign has ads with seemingly unrelated images. One has a baby, a tiger, and a gun. It suggests tigers are facing extinction due to the demand for their bones, used as a cure... |
| |
|
Advertising and media firms find favour with B-schools (12 November 11:02) |
| Aspirants look at sectors that have not been significantly affected by the downturn |
| |
|
Volkswagen rolls out Rs40 cr campaign (11 November 10:28) |
| Volkswagen started off the campaign, “German Engineering, Made for India” on Wednesday with as many as 13 advertisements in English daily The Times of India. The firm launched its TV cam... |
| |
|
Advertisers on the back foot as rain washes out final one-dayer (11 November 10:16) |
| However with the rains washing out all plans, the network now plans to reimburse advertisers with additional airtime on other cricket events to be telecast on its channel |
| |
|
Incredible India campaign wins World Travel Award (10 November 11:27) |
| The reigning Miss World, Ksenia Kukhinova of Russia, presented the award to India’s tourism minister, Kumari Selja at a gala function held at the Grosvenor House |
| |
|
Telly connect (06 November 09:15) |
| The new Tata Sky ad is definitely more fun than the last few with actor Gul Panag, says Ashish Patil, general manager and senior vice-president, content and creative, MTV India |
| |
|
Deconstructing brand India (03 November 09:34) |
| Stanley Moss, chief executive of Swedish branding think tank Medinge, dissects five Indian brands |
| |
|
Food and beverage ads under the scanner (02 November 11:01) |
| New rules proposed by Food Safety and Standards Authority to bring in self-regulation, check false claims |
| |
|
New crowd-puller branded flash mobs (30 October 11:29) |
| A flash mob typically refers to a group of people who suddenly assemble in a public place, perform an unusual action for a brief period and then disperse quickly |
| |
|
Missing Connection (30 October 10:20) |
| Santosh Desai reviews the new Airtel, Tata Indicom and Tata Docomo campaigns |
| |
|
WPP warns on outlook for advertising (30 October 03:28) |
| Excluding the impact of acquisitions and currency fluctuations, sales fell by 10.5 % in the second quarter |
| |
|
Neo remains optimistic on cricket ads (26 October 11:36) |
| Ad spots are selling at an average Rs2.5 lakh for 10 seconds and 80% of the inventory has been sold, according to Neo Cricket |
| |
|
Movie remakes and the copyright question (25 October 11:18) |
| It is a principle of intellectual property law that one can have a copyright only on the expression of an idea |
| |
|
Make the celeb act (23 October 11:34) |
| The challenge with celebrity endorsers is that you have to use the celebrity well and not as a salesperson |
| |
|
India get first international cruise from home port (23 October 11:37) |
| M V Aquamarine luxury liner from Loius Cruises will sail from Kochi to Maldives and Sri Lanka for five months in the Indian ocean with a carrying capacity of 1200 passengers on board |
| |
|
Abhi-Ash in their first ad together (22 October 12:16) |
| The ad, which is for Lux’s new range of soaps with beauty oils, gives viewers a peek into the very private lives of the stars |
| |
|
Indias ad spending growth the highest in Asia-Pacific region (21 October 09:34) |
| Television and print media ad spending rose 28% in April-June in India, says the report |
| |
|
Last Minute Media in deal with TAM for data analysis services (20 October 10:02) |
| Data provided by TAM will enable potential buyers to evaluate the ad inventory, says the LMI chairman |
| |
|
Afaqs celebrates a decade decides to move into new segments (20 October 10:01) |
| The media industry pegs advertising expenditure on trade magazines and media and marketing websites at Rs30-40 crore a year |
| |
|
Trust can fortify brands against recession impact (20 October 09:47) |
| The chief executive officer of The Brand Union, Simon Bolton, says India will attract a fair share of the company’s investments over the next two-three years, being a key growth market for... |
| |
|
Puma opens development center in Vietnam (20 October 02:54) |
| Puma said the center in Ho Chi Minh City pulls together suppliers, researchers and developers under one roof |
| |
|
Wish I had made this ad Fun contemporary sharp (19 October 11:21) |
| The logo tune at the end sounds childish at first, but has all the potential to be a humming No.1 in the weeks to come |
| |
|
On the spot The homemaker in strange avatars (19 October 11:06) |
| From the time when the homemaker was the centre of all advertising, we have moved to one when we barely see her any more. Even when we do, there is a curious ambivalence about her. So if the... |
| |
|
Top of the Mind Ad Survey Consumer goods ads hog the top 15 list (19 October 10:39) |
| Thirteen of the ads in the top 15 list in the Mint-Synovate-TVAdIndx survey in September belong to the consumer goods category--which boasts of one of the biggest advertising budgets |
| |
|
Consumer goods firms wooing children with cartoon characters (19 October 09:16) |
| Shop shelves have been flooded with personal care products featuring characters such as Barbie and Garfield |
| |
|
Orkut losing to Facebook in battle for market share in India (14 October 01:15) |
| As many as 34% of Orkut’s 14.4 million users are also active on Facebook |
| |
|
WPP Group in talks to acquire BioQuest (13 October 12:37) |
| Key advertising and communications companies have sought strategic partnerships, BioQuest chief says |
| |
|
Film Review Shut the factory down (09 October 08:49) |
| Performances don’t make or break this film. The actors are not required to do much, besides some deadly stunts and loud histrionics |
| |
|
It just fizzles out (09 October 08:48) |
| The ad has great production value, it has been shot in a decent location and starts out with great promise, but only to fizzle out as a predictable joke, which makes people say “Oh no! Not... |
| |
|
Mindful of me (02 October 09:05) |
| Having fallen into the trap of saying that we are good design, something that’s tangible, the brand now needs to deliver what it is promising |
| |
|
Global ad spend in 2009 to slump further Carat (01 October 06:23) |
| Among the worst hit markets in 2009 will be the United States, set to fall 16.3%, Britain down 11.7%, Italy down 12.4%, Spain down 19% and the Nordics down 19.2% |
| |
|
Daily Mail confident of meeting profit expectations (29 September 12:54) |
| Daily Mail said analysts were expecting profit before tax of 182 million pounds and earnings per share of 35.7 pence |
| |
|
Keeping brands alive key challenge for marketers (28 September 02:51) |
| The major challenges include brand’s deliverance on promise following which if the resulting customer-experience is positive and reassuring, than the brand succeeds |
| |
|
Mint wins Ifra awards for Lounge print quality (26 September 12:35) |
| Out of a total six awards that were won by our parent HT Media Ltd, Mint won a gold in the Best in Special Coverage category for newspapers |
| |
|
Utterly butterly unbelievable (25 September 11:22) |
| For eight years, the butter chicken lovers experimented in the kitchen as a hobby, trying to find the perfect recipe for their favourite dish |
| |
|
HCL unveils Rs50 cr rebranding campaign (24 September 10:35) |
| The renovation comes on the heels of a study conducted by market research firm IMRB International among college students and young executives aged between 18 and 29 years in nine cities |
| |
|
Kellogg School Corner Advertisers may find it easier to persuade a tired consumer to buy (23 September 09:39) |
| According to the researchers, the state of feeling tired or run-down when exposed to advertising messages is called regulatory depletion |
| |
|
Morning after pill ads come under drug regulators lens (22 September 10:38) |
| Contraceptives’ status may be changed from over-the-counter to prescription drugs that can’t be advertised |
| |
|
Small advertisers splurge on big-ticket television shows (22 September 09:30) |
| A 10-second spot on a reality show may cost Rs90,000-1.5 lakh, but just buying two ad spots will ensure more eyeballs, said Naved Chaudhary, head of marketing at Intex |
| |
|
EU court backs Google over LVMH on net ads (22 September 04:21) |
| The case centres on whether Google has the right to sell brand names for Internet search advertising - an important money-spinner for the group |
| |
|
Far Eastern Economic Review to shut after 63 years (22 September 12:18) |
| The 63-year-old magazine, which was run by News Corp’s Dow Jones and will close in December |
| |
|
Wish I had made this ad Theres a story thank God (21 September 09:34) |
| With a languid body language and a “have it, but won’t show it” desire to show friends, cousins and those frontbenchers in class your ads, baselines and your first television commercia... |
| |
|
Top of the Mind Ad Survey New offerings herald the festive season (21 September 09:33) |
| 9 of the top 15 ads figured in the list of top 15 ads based on ad diagnostics, indicative perhaps of the fact that factors such as enjoyment and believability are becoming important for mark... |
|
