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ICL beams new spots; targets Rs120 cr revenues (05 October 11:34) |
| Zee group’s Indian Cricket League is aiming for higher viewership and revenues with stronger marketing |
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India, China in focus for ad agencies (05 October 11:34) |
| The advertising market in India, which is the fastest growing major economy after China, is worth about Rs20,000 crore |
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Now, Samsung hits bullseye with Bindra (04 October 12:41) |
| Advertisers are scrambling to cash in on Bindra’s success after he won gold in the men’s 10m air rifle event at the Beijing Olympics |
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Coke launches festive season communication drive for Thumbs Up (02 October 01:00) |
| The initiative comes as a follow-up to the company’s announcement earlier this week of venturing into the 350 ml pack segment of all its major brands |
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Coke launches festive season communication drive for Thums Up (02 October 01:00) |
| The initiative comes as a follow-up to the company’s announcement earlier this week of venturing into the 350 ml pack segment of all its major brands |
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Coke launches festive season communication drive for Thumps Up (01 October 02:36) |
| The initiative comes as a follow-up to the company’s announcement earlier this week of venturing into the 350 ml pack segment of all its major brands |
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Are tag lines lagging behind in creativity? (30 September 09:58) |
| Many punchlines are at odds with the vision of the company and are out of touch with market realty |
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Evaluating brand value in an intangible environment (30 September 09:58) |
| A significant benefit of applying the financial accounting standards for brands is the opportunity to construct a value contribution model |
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It’s time to pitch in for the perfect sales pitch (30 September 09:58) |
| The problem is, some pitch processes still take the more unilateral, beauty parade route that pushes agencies to display their snappiest creative work before client panels |
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Country branding can work in cluttered terrain (30 September 09:58) |
| Advertisers use brand values and the promise associated with countries to their advantage |
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Wachovia’s sudden shift in advertising (30 September 09:58) |
| Hours after Wachovia announced its decision reports appeared that Wachovia had started merger conversations with Citigroup, Wells Fargo and other banks |
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Mahindra Holidays to spend Rs3.5-4 bn on expansion (30 September 12:20) |
| The company, will have 500 more rooms operational by this financial year end, while another 250 will be ready the following year |
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Creative leadership gaps a challenge for industry (25 September 10:26) |
| Complex structures and designations in MNC set-ups and greater opportunities are increasing attrition rate |
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Need to Know | Govt increases rates paid by DAVP (25 September 10:05) |
| All government agencies and ministries, with some exceptions, route their advertisements through DAVP, which enjoys low ad rates |
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DAVP increases advertisement rates by 24% (25 September 03:18) |
| The proposal has been cleared by the finance ministry and has come into effect from September one this year |
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A new train of thought (24 September 10:58) |
| The commercials may also be seen as an attempt by the Indian Railways to give itself a new public image |
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Sony India wins tax tribunal’s favour on Ad expenses (24 September 05:25) |
| Sony India claimed deduction at the rate of 10% for the expenditure incurred on advertisement and sales promotion |
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Lafarge ropes in MS Dhoni as brand ambassador (24 September 05:06) |
| The creative for the commercial has been designed by Kolkata-based Ogilvy & Mather |
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Mindshare unveils new brand-mark after restructure (24 September 03:17) |
| The bold new brand-mark expresses Mindshare’s progressive attitude towards new technology |
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New creative leaders for TBWA India (24 September 02:36) |
| Anirban Sen is the new Executive Creative Director and Mayur Hola is Associate Vice President , Creative |
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Insider vs outsider: the pros and cons (23 September 10:52) |
| A lot hinges on how well the creative chief becomes a central part of the organization |
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BIG but definitely not out of the box (23 September 10:21) |
| The ad is a montage of people demonstrating that if you don’t have the biggest, it’s not worth having it at all |
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Teaser campaigns: generating hype, piquing viewer interest (23 September 10:07) |
| As an intriguing preface to a brand’s story, these can help break through the clutter—but they come with pitfalls |
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MPG makes business worth Rs100 cr in Sep: Report (23 September 01:04) |
| Report mentioned other key winners like Carlsberg Beer, VLCC, Business Bhaskar and Tarz Lifestyle |
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Catching them young pays off for companies (23 September 12:03) |
| Companies zero in on talent early in their careers as they tend to cost much less than traditional campaigns |
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Website copy that builds brands (22 September 03:40) |
| In order to enhance brand experience using language, create clear, concise descriptions of your products, inject the right vocabulary to bring the brands to life, review all text and video c... |
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Mudra chief elected to chair Advertising Council of India (22 September 12:05) |
| Madhukar Kamath in his nine years as a member of the board has provided active support to Self-Regulation in the Advertising Movement |
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India editions of foreign news mags allowed 26% FDI (18 September 03:51) |
| Earlier, only 26% FDI was allowed in Indian print media while foreign magazines were allowed through facsimile edition |
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Passenger vehicles grab 44% share of automobile ads (17 September 01:40) |
| This is a 28% rise in their advertising frequency as compared to the same period in 2007 |
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ASCI asks cos to withdraw ads; Coke, HUL among offenders (17 September 12:52) |
| Five complaints were registered against HUL and four of them were upheld |
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Tata is now 51st most valuable brand globally (16 September 11:19) |
| Wal-Mart dislodges Coca-Cola as world’s most valuable brand, according to a UK-based consultancy |
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The key indicators for gauging brand impact (16 September 10:37) |
| New communication technologies have amplified consumer voices, and firms are trying to listen and learn |
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Creating momentum for a brand through social networking (16 September 10:32) |
| Social network marketing creates value for a brand by making more consumers want to buy a product |
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Taking the sales funnel approach (16 September 10:32) |
| The broad end of the sales funnel starts at lifting brand awareness and moves down to getting consumer attention |
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Out-of-home company Posterscope debuts in India (16 September 11:40) |
| It will be headquartered in Mumbai but launched simultaneously in metros and major cities |
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Magazine publishers want own readership survey, but who’ll pay? (11 September 12:16) |
| The Association of Indian Magazines plans its own readership survey and has set up an internal panel to push the proposal |
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When ad targeting is by users’ choice (10 September 12:59) |
| Users can decide if they want content and ads targeted at them, instead of having content willy-nilly served to them |
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Sharing ad room when the rates go high (09 September 11:30) |
| With increasing censorship, this stealth technique could also benefit categories that face ad restrictions |
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Is India’s dream of a media surge about to fizzle out? (09 September 11:30) |
| India’s appetite for the media will grow exponentially, says a PwC report |
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Leo Burnett wins Tata Capital’s creative account (09 September 05:05) |
| Among major creative moves, SAB decided to part ways with Leo Burnett to award its Rs12-15 crore account to Interpublic Group’s Pickle Advertising |
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Madison World to handle Levi’s account (09 September 10:33) |
| The company has appointed Madison World to handle its media, PR, outdoor, BTL and celebrity/entertainment portfolio |
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Mudra Group launches Terra for integrated rural solutions (08 September 05:00) |
| Madhukar Kamath, managing director and CEO, Mudra Group, says that Terra will help marketers engage the rural consumer meaningfully |
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A true brand story, and it’s entertaining too (03 September 12:05) |
| Advertising works in today’s interactive world if it tells interesting stories that resonate with the viewer |
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This is difficult to digest (03 September 12:05) |
| Pizza Hut is a good example of a brand trying to straddle the rational and the emotional benefits, and ultimately doing justice to neither |
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Firms putting classic, retro brands under arc lights again (03 September 12:04) |
| The benefit of reinforcing heritage brands is that it taps into the nostalgia and addresses a wider base |
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Elephant Strategy sets up new entity in Delhi (02 September 11:11) |
| The Pune-based firm will provide integrated solutions that include creative and brand consultancy services |
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Government rates on print ads to go up (01 September 01:10) |
| The newspaper industry has been hit hard by newsprint prices, which have increased by more than 50% in recent months |
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Super-specialization becomes the key for online matchmakers (28 August 11:29) |
| New sites are trying to connect people based on criteria such as geography, profession and marital status |
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Creative director leaves TBWA to launch his own agency (28 August 12:32) |
| Sean Colaco, vice-president, creative services, at TBWA/India Pvt. Ltd is quitting the agency to start his own, called Creatively Active Communication |
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McCann Erickson wins Rs120 crore Sun Direct account (27 August 05:10) |
| The latest update by Spatial Access Media Solutions on advertising account movements between 12-25 August 2008 is out |
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