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Spotlight Rasna The Mischief card (19 March 11:53) |
| Manish Bhatt and Rahgu Bhat review the new Rasna commercial |
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Bihar poised to be next major battleground for Hindi dailies (18 March 08:56) |
| The sudden interest of newspapers in Bihar is understandable. For starters, the state will go to the polls in October and elections is usually a good time for newspapers to push circulation |
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Browsing before buying finance (17 March 09:48) |
| Eighty-four per cent of those who use search engines said they use it as a primary source to research financial products compared with any other medium or type of Internet site |
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What we are interested in is relative growth (17 March 09:47) |
| Absolute size is important but relative growth is even more important |
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HT Burda Media wins 16 mn euros printing contract (14 March 10:49) |
| As per the contract, HTB would be the exclusive printing partner for French company Outiror for the next two years and will print 100 million catalogues every year for the company’s three ... |
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TV most preferred medium study (12 March 08:52) |
| Titled ‘State of Media Democracy Survey- India’, the research was conducted in the metros and both Tier I and Tier II cities such as Lucknow, Ludhiana, Patna, Surat and Indore, among oth... |
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Media heavyweights spar over charging for news online (12 March 11:58) |
| Readers will not pay for “commoditized headlines,” but they will pay for very specialized news, said Merrill Brown, chief strategist for Journalism Online |
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Today even the groom must market himself (11 March 09:47) |
| Ad-man and MD and CEO of Future Brands speaks about consumer insights derived from fragments of everyday life as experienced by the middle class in urban India |
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Smartphones will shake up paid content debate (11 March 07:03) |
| Smartphone sales to overtake PC sales by 2012; application stores offer one way out of free vs paid web dilemma; paid content is non-starter in China |
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Imagine GRPs surge on wedding reality show (11 March 12:08) |
| The show helped Imagine’s gross rating points jump by a record 50 points--from 123 to 172 during the week ended 6 March 2009, according to research firm, TAM Media Research Pvt. Ltd. |
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Poor marketing curtails use of Isro images (08 March 10:14) |
| Data from public-funded Landsat satellites in the US is free for users and can be accessed on the Web, but clients have to pay for images from private firms such as GeoEye and DigitalGlobe |
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Spot Light Wheres the idea sirji (05 March 10:08) |
| The new ad for Apex Ultima paints from Asian Paints tries to establish the long-lasting property of the product. It shows a magician trying to make a castle disappear. He performs the trick,... |
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Need year-round campaign to build brands (04 March 09:48) |
| E. Venkatram Reddy, Deccan Chargers’ director, operations, said in an interview that promotions were needed round the year and not just during the IPL season, although he was concerned abo... |
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High court tells PG to modify Tide Naturals ad (03 March 10:45) |
| The court has given P&G 72 hours to modify its advertisement saying this “does not contain lemon and ‘chandan’” |
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YouTube emerges as new stream of revenue for film-makers (23 February 09:45) |
| The Aamir Khan-starrer 3 Idiots is also expected to be available on YouTube soon, according to producer Vidhu Vinod Chopra |
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Sweet idea well executed (23 February 01:15) |
| Liked the fact that the song gets revealed when the radio gets turned on across the border |
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Sweet idea well executed (22 February 11:34) |
| Liked the fact that the song gets revealed when the radio gets turned on across the border |
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On the spot Some ads at least are trying to be different (22 February 10:55) |
| Good casting, understated dialogues that do not try too hard to make a point and honesty of execution make the promise come alive |
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Top of the Mind Ad Survey No Zoozoos Colgate shows its teeth (22 February 10:29) |
| The survey, conducted by Synovate India and supported by ad monitoring firm TVAdIndx, covered 759 respondents from high-income groups--257 in New Delhi, 250 in Mumbai and 252 in Bangalore |
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Mile-high loneliness (19 February 10:23) |
| Clooney’s latest role as a man hired to fire people has an existential tug, and deserves the Oscar nomination |
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7 Indian brands in top 500 (19 February 12:08) |
| Wal-Mart retains the No. 1 spot; Tata heads the 2009 list among Indian firms, followed by Reliance and SBI |
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Bollywood producers take a shine to film focus groups (15 February 11:37) |
| The final cut of the movie differs from how the episode was narrated originally because test audiences said the story wasn’t clear |
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Happy days are back again for media and advertising sector (15 February 10:32) |
| The industry is expected to grow 13% over 2009 to Rs21,145 cr by the end of this year |
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The challenge is to provide both scale and focus to all HUL brands (15 February 10:07) |
| Mindshare’s managing director, R. Gowthaman talks about being the media agency for HUL, the country’s largest advertiser; HUL spent a record Rs630 crore, or 14% of net sales, on adverti... |
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Labour of Love (13 February 01:15) |
| Showing just the Hippo hands holding packets adds intrigue to the overall treatment and is a useful visual device that can be employed in static media as well |
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Spot Light Hippo Labour of Love (12 February 08:33) |
| Showing just the Hippo hands holding packets adds intrigue to the overall treatment and is a useful visual device that can be employed in static media as well |
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Browsing before buying retail (10 February 10:21) |
| The report showed that online sources are used to help decide 78% of all retailproduct purchases, typically in conjunction with offline sources |
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Zee Turner may take channels off Hathway Cable networks (09 February 07:32) |
| Hathway has been avoiding signing the agreement for airing 33 channels despite numerous efforts by Zee Turner and now being overdue by almost 10 months |
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Mani Ayer who built Ogilvy in India dies at 74 (08 February 11:38) |
| He was only 38 years old when he took on the role of managing director at Ogilvy India, succeeding Padubidri Sarma |
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Why you will have to live with SMS ads (08 February 12:48) |
| Trai says the penalties for violating laws against illegal telemarketing are not stringent enough to keep advertisers at bay |
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Spotlight Nirodh Rubber band (05 February 09:46) |
| Santosh Padhi, CEO of Taproot India, reviews the National AIDS Control Organization (Naco) ad for Nirodh contraceptives |
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Facebook marks sixth birthday with new home page (05 February 10:10) |
| Changes include modifying the Top Menu to make it easier to find new messages, notifications, and requests |
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UFO aggressively seeking advertisers (04 February 11:16) |
| The firm has signed on multiplex chains such as Cinemax, Inox, Fame and PVR and many single-screen cinema halls to screen the matches |
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Come April IRS to turn from biannual to quarterly report (02 February 11:42) |
| The new time frame will allow print media cos to assess their numbers more meaningfully every quarter |
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Smart marketing wider market (01 February 12:31) |
| Budgets will get smarter, b-towns will grow, big ideas will rule this year |
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Browsing before buying travel (27 January 09:23) |
| According to a research done by Google India, Indian travellers are increasingly devoting more time to researching holiday travel, potential destinations, pilgrimages and hotels, spending, o... |
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On the spot Rocky start but 2010 is just warming up (25 January 10:27) |
| Maybe the yearis just about warming up and needs a few stretches before it can produce anything of value |
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Wish I had made this ad Bad music sounds great (25 January 10:07) |
| The very matter-of-fact pay-off appears as a super send-a-musical greeting. No clever copy. Just a bland call to action. Great |
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Top of the Mind Ad Survey Total recall Zoozoos sweep the Top 10 (25 January 09:46) |
| The survey, conducted by Synovate India and supported by ad monitoring firm TVAdIndx, covered 902 respondents from high-income groups—300 each in Delhi and Mumbai, and 302 in Bangalore |
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Interesting yet again (22 January 08:36) |
| The new Idea film is another interesting idea in an ongoing campaign to sell much more than a cellular service |
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Corporate leaders to attend decision-making class (20 January 01:01) |
| Goldman Communications, best known for its world class training courses for ‘C’ level decision makers in corporate India will host a two-day program on Advanced Financial Modelling from ... |
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Film producers seek more time (18 January 10:58) |
| Multiplexes had filed case alleging collusion, distribution stoppage; case is on, though both sides have patched up |
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BCCI wants to set the ball rolling on IPL merchandising (18 January 09:47) |
| Themed goods will be sold from stores, stadiums, airports, malls and multiplexes |
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Far from reality (15 January 09:03) |
| The challenges depend on who is advertising, what, how, why, and when it’s being advertised |
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3 Idiots looks to cash in on TV rights (11 January 11:50) |
| If Chopra manages to sell the film for Rs20 crore, it would be the highest price for satellite TV rights of any film in India |
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UTV Bindass to offer free advertising slots (11 January 11:33) |
| As a part of the initiative named ‘Myhindustan.in’, the channel has invited companies to showcase their Indian brands free for the entire day on 26 January |
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Airtel DTH ad misleading Tata Sky complains to ASCI (11 January 02:41) |
| The campaign Dil Titli, starring Kareena Kapoor and Saif Ali Khan, was launched in August 2009 by Bharti Airtel’s DTH arm and the ad claimed that the service provided superior picture qual... |
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Nostalgia appeal (08 January 10:11) |
| With international fashion brands setting up shop in every corner, giant posters staring down from every glass wall, people are thronging into malls with a feverish restlessness |
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Neo Sports hikes advertisement rates for tri-series (05 January 12:43) |
| The channel is hawking a 10-second spot during the series for Rs2.5 lakh, which is higher than what the top-rated show on a general entertainment channel would fetch |
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Spot Light Aircel (01 January 09:29) |
| The public service campaign from Aircel urges people to donate their old phones to old age homes, so that the elderly can talk to their loved ones. The first campaign shows a man playing car... |
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