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Is Your Marketing Strategy a Recipe for Failure? (29 January 07:46) |
| The Fast Interview: Marketing maven Seth Godin on why it's hard to sell meatballs and why those Bud TV Super Bowl ads fail. Plus two words of advice: Parrot Chow!
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Order Versus Chaos (19 January 09:45) |
| Duncan Watts's research tells advertising execs precisely what they don't want to hear: All their clever (and lucrative!) targeted viral campaigning may ultimately be less effective than goo... |
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Devil's Food (19 January 09:45) |
| Big Food wants everything bad to be good for you.
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The Journal-ist: Matters of Perception (19 January 09:45) |
| In this month's look at journals and academic reviews, studies on optimism in business, lucky execs, aesthetics in e-commerce, and smells and flavors online.
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Just Say No (04 December 07:49) |
| There are some brands you won’t touch. What’s that all about? |
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A Mad Man Gets His Head Together (04 December 07:49) |
| Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. |
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Can PR Save China? (29 November 05:47) |
| Recently, "Made in China" has been associated with dying pets, an amputated finger, poisoned children, and even toys that emit a date-rape chemical when swallowed. Can the country salvage it... |
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Apple: Box By Box (27 November 05:47) |
| Apple's profits come from its high-margin hardware, but while those machines all look great, they are not without their shortcomings. Here, Michael Fitzgerald, author of the "Prototype" colu... |
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All Eyes On Apple (27 November 05:47) |
| Will the gray light of January cool the world's hottest company? |
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What Makes a Product Cool (22 November 05:50) |
| The Fast Interview: Steve Quartz on neuromarketing – and why iPods are like heroin. |
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What Paris Hilton Can Teach You About Branding (26 October 05:48) |
| The Fast Interview: Alex Bogusky, an ad guy who definitely doesn't shy away from controversy. |
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Coffee + Cash (20 October 05:41) |
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Microsoft Bets Big On Halo 3 (29 September 03:44) |
| Microsoft hopes its strategic partnerships sell not only the final installment of its Halo franchise but the Xbox 360 as well. |
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Tough Guys (22 September 03:41) |
| How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems. |
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Reinventing the Reel (22 September 03:41) |
| The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it. |
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Amateur Hour, Web Style (22 September 03:41) |
| The brand may be yours, but the message is me, me, me. |
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The Hard Sell (22 September 03:41) |
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The Tao of Steve (22 September 03:41) |
| The real reason we keep buying Apple products. |
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Fast Talk: A Pioneer's Startup Story (18 August 03:38) |
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Fast Talk: Adidas's Fake-Out Artist (18 August 03:38) |
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Is Brand America Broken? How Do We Fix It? (17 August 10:08) |
| Brad Nierenberg, President and CEO, Red Peg Marketing, and James E. Murphy, Chief marketing and communications officer, Accenture, hash out solutions to revamp Brand America. |
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Why Apple's iPhone is Not the Next iPod (15 August 11:16) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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Why Apple's iPhone is Not the Next iPod (15 August 07:16) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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Why Apple's iPhone is Not the Next iPod (15 August 03:15) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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Why Apple's iPhone is Not the Next iPod (14 August 09:16) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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Why Apple's iPhone is Not the Next iPod (14 August 05:19) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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What a Packaging Makeover Can Do For Your Company (14 August 08:51) |
| Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been? |
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Message in a Bottle (14 August 08:51) |
| Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it say... |
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Fast Talk: Hip Car Hits the Clubs (14 August 08:51) |
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Fast Talk: Gamer Controls Music 2.0 (14 August 08:51) |
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Fast Talk: Adman Jangles for a Hit Jingle (14 August 08:51) |
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Fast Talk: Coffee Maker Brews Fans (14 August 08:51) |
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Fast Talk: Card Maker Tunes the Holidays (14 August 08:51) |
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Fast Talk: Band Plays a Brand-New Game (14 August 08:51) |
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Great Moments in Self-Promotion (14 August 08:51) |
| If you think being ad savvy is a modern phenomenon, think again. |
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Why Apple's iPhone is Not the Next iPod (14 August 08:51) |
| Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market. |
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