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I refrain from saying, I told you so...: Michael Roth, CEO, IPG (24 November 04:17 am)

On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to

IMPACT Annv Spl: Anand Halve’s 7 principles for client & customer delight (24 November 04:17 am)

The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical

IMPACT Annv Spl: Colvyn Harris lists 7 impactful years in advertising (24 November 04:17 am)

Colvyn Harris, CEO, JWT India, writes about the seven glorious years of looking at life in one’s mind’s eye, capturing, innovating, creating ideas that charm and persuade consumers...

IPOY 2011: Nominee Speak – Madhukar Kamath & Sandeep Goyal - presented by Jagran Group (24 November 04:17 am)

Both Madhukar Kamath and Sandeep Goyal, two of the eight nominees of IMPACT Person of the Year 2011, express their views on being nominated this year...

Shailendra Katyal: Be honest, consistent, authentic to get to third base with customers (24 November 04:17 am)

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest

Polaris India appoints LinOpinion as PR partner (24 November 04:17 am)

LinOpinion will partner with Polaris India to develop the best communications route to assist the off-road vehicles company’s foray into the Indian market.

The things Bajaj Allianz learnt from customers (24 November 04:17 am)

Bajaj Allianz’s latest campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.

Ketchum Sampark forays into digital media biz (24 November 04:17 am)

Ketchum Sampark Digital will offer interactive strategy, web design, video production and multimedia development to help companies build engagement with their TG on digital media.

Tata Board chooses Cyrus P Mistry as Ratan Tata’s successor (24 November 04:17 am)

Cyrus P Mistry, who has been appointed Deputy Chairman, will work with Ratan N Tata over the next year and take over from him when Tata retires in December 2012.

Only few brands benefited from association with Ra. One: Ormax Media (24 November 04:17 am)

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

I refrain from saying, I told you so...: Michael Roth, CEO, IPG (24 November 04:17 am)

On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to

Nigel Wark: Engage customers as co-creators and marketers (24 November 04:17 am)

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Connecting businesses in a changing world – the FedEx way (24 November 04:17 am)

FedEx’s latest campaign, titled ‘Connect your Business to a Changing World’, gives business leaders around the globe access to useful and unique content about the trends that are

Guest Article: Exploiting the possibilities of ‘Digital Influence’ (24 November 04:17 am)

Shenaz Bapooji, Meridian Communications, writes about how digital is influencing the way people think and function and how the medium can be exploited from a brand building perspective.

Sony India reviews creative duties (24 November 04:17 am)

The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies – Dentsu India, Percept, Contract and Lowe Lintas – apart from the

Lodestar UM’s Chennai office adds new businesses (24 November 04:17 am)

The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations.