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Platforms are multiplying and borders are blurring (19 November 12:00) |
| First reaction: What's one of India's iconic actors doing in the branding, advertising and marketing section of this newspaper? Apart from being a ‘brand' himself, the articulate Kamal Haa... |
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The economic deconstruction of Brand Sachin (19 November 12:00) |
| T wo decades ago, when Sachin Tendulkar walked in to bat at the Karachi Test match, no one could have predicted that he would become not just an enormous run machine, but also a man paid cro... |
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A smart proposition (19 November 12:00) |
| A changing price-volume equilibrium has hit the smartphone market in the country. With nearly a 30-35 per cent drop in prices of smartphones in just 12 months, cell phone users in the countr... |
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Easy to be a good agency harder to be a great one (19 November 12:00) |
| Chris Thomas, Chairman & CEO, BBDO Asia, was in Mumbai recently to share the findings of a global study carried out by BBDO and its digital arm, Proximity, in 15 markets across the world to ... |
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Those mean machines are here (19 November 12:00) |
| If you've been looking to break the 200 kmph speed barrier on two wheels, your dream may come alive at last. With the roads improving and set to get much better with the Government's recent ... |
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Defining the affluent (19 November 12:00) |
| The eye care and eyewear market in India is said to be a promising one to enter. Why? Which are the big brands The eye care and eyewear market in India is said to be a promising one to ente... |
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Brand revolution or evolution (19 November 12:00) |
| L ast week I was at Hyderabad at the prestigious Indian School of Business to chair a session at a seminar on branding, interestingly titled ‘Brand{r}evolution' and had the opportunity to ... |
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Four ways to enter the market (19 November 12:00) |
| In the final chapter of Discovering New Business Opportunities, John English and Babette Moate (www.vivagroupindia.com) offer guidance to start-ups on developing a strategy that determines t... |
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Clear sight (19 November 12:00) |
| Bausch & Lomb has launched PureVision Toric Lenses. These lenses come with patented Advanced Lo-Torque design that claims to provide consistent and sharp vision, even in low light conditions... |
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Flu at bay (19 November 12:00) |
| Paras Pharmaceuticals has forayed into the hand sanitiser segment with Dermicool Skin Defense Instant Hand Santizer. It contains triclosan, an effective germ killer, and aloe vera extracts f... |
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Heavy metal (19 November 12:00) |
| Modi Revlon has launched the StreetWear range of Metal-Eyes eyeliners. It is available in four attractive metallic shades - Gorgeous Green, Silver Lining, Blue Pelican and Copper Glaze. The ... |
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Black beauty (19 November 12:00) |
| CavinKare has launched Spinz Black Magic, a new variant of the deodorant brand Spinz. More strong than traditionally mild fragrances for women, it is a musky floral blend. It comes in all-bl... |
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More buck for louder bang (12 November 12:00) |
| If there is one item of cost that fast moving consumer goods (FMCG) makers aren’t skimping on lately, it is advertising. For the latest half-year ended September 2009, the 10 leading liste... |
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Pedalling to a new lifestyle (12 November 12:00) |
| On any given Sunday of a month over the past few months, a gaggle of around 80 bleary-eyed cyclists gather together in a suburb of Chennai before the crack of dawn, at 4.30 a.m. They make a ... |
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When brands resurrect great men (12 November 12:00) |
| Over the past few months, a new and somewhat debatable trend in advertising has suddenly been raising its head. Several brands have been using iconic national personalities who are no longer... |
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Brand Mumbai Grace under fire (12 November 12:00) |
| It took a look at the Taj Mahal Hotel, the Oberoi Hotel and Mumbai itself against the backdrop of the 26-11 terrorist attack that had Mumbai on its knees, eyes glued to television sets, pray... |
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Mallifying them with choice (12 November 12:00) |
| The “mallification” (a coined term) of India’s urban and semi-urban areas has begun in earnest. Shopping malls are sprouting up across the board and the unrealised potential of malls i... |
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Eco ing responsible tourism (12 November 12:00) |
| Have you ever thought that the winter break you have been planning for ever so long can actually help you save electricity and water for the world, let you be one with nature, promote indige... |
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Pumping up the cycle market (12 November 12:00) |
| Dr D. Raghuram, President (Bicycles and Fitness), TI Cycles of India, is passionate when it comes to cycling. He himself rides a BSA FoldmanSpring and cycles enormous distances — sometimes... |
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New rush hour of the gods (12 November 12:00) |
| Contrary to classical theories of secularisation, there is no automatic decline of religiosity with scientific and economic development, says Meera Nanda in The God Market ( Contrary to cla... |
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Happiness is the key to success (12 November 12:00) |
| If you want to know ‘how to make money anywhere while doing what you love,’ Pat O’ Bryan has the answers in Your Portable Empire ( www.landmarkonthenet.com). If you want to know ‘ho... |
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Life in four editions (12 November 12:00) |
| Pramod K. Nayar takes up four aspects of everyday life and unwraps them for us in Packaging Life ( www.sagepublications.com). He lays out life in four editions – low-calorie, deluxe, Pram... |
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The right step (12 November 12:00) |
| MV Hospital for Diabetes and Diabetes Research Centre, Royapuram, Chennai, Central Leather Research Institute, Chennai, and Novo Nordisk Education Foundation have launched Diastep, footwear ... |
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For posterity (12 November 12:00) |
| ZoomIn, an online photo sharing, printing and gifting company, has launched its exclusive range of photo books in which customers can instantly create their own personalised albums. The book... |
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Herbal essence (12 November 12:00) |
| Ripple Fragrances has launched three new home fragrance products in the Iris range. One set is available in fragrances such as Amber Rose, Lemon Grass, Lavender and Jasmine and is priced Rs... |
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Spring in the air (12 November 12:00) |
| H. & R. Johnson (India) has launched ‘Spring – Collection 2009’ of tiles. Base tiles and motifs are in the dimensions of 320 mm x 400 mm and borders 300 mm x 78 mm & 320 mm x 104 mm. M... |
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Eye therapy (12 November 12:00) |
| Lotus Herbals has introduced Nutraeye eye gel. It contains hydrolysed wheat proteins, soy bio peptides and rice bran extracts to help eliminate dark circles, under-eye lines and crow’s fee... |
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We are looking at categories where we can make a difference (05 November 12:00) |
| Vinita Bali, Britannia Industries Ltd’s Managing Director, is on a whirlwind trip to Chennai. She’s in the city to participate in the Foodpro as well as launch Britannia’s new milk dri... |
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Its a fallacy that in India it is always about low price (05 November 12:00) |
| It’s very much an urban phenomenon: We have biscuits in jars like you would chocolate – I remember my days in Cadbury when we put éclairs in jars and saw the sales fly. Same thing in bi... |
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Fortifying Britannias brands (05 November 12:00) |
| We are working a lot with NGOs. We also created the Britannia Nutrition Foundation to accelerate our understanding of various aspects of nutrition. We were recognised at the Clinton Global I... |
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A run for their money (05 November 12:00) |
| If anyone has doubts about the growth of the marathon story in India, the sight of corporate czar Sunil Mittal alongside superstar Shah Rukh Khan cheering on thousands of participants to mov... |
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Building bonds brands (05 November 12:00) |
| For car manufacturer Skoda Auto India, the marathon represents an ideal vehicle to convey a social message. “While cricket is the national sport and the impact of associating with it cann... |
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A state of surfeit (05 November 12:00) |
| The fact that I spent five years in college trying to study economics is something that I don’t usually advertise. The reasons for that are pretty obvious. I spent more time listening to t... |
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Paths of success (05 November 12:00) |
| What are the key factors that trigger a brand re-positioning and re-launch? How scientific is the What are the key factors that trigger a brand re-positioning and re-launch? How scientific ... |
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Growing paints (05 November 12:00) |
| It has been a happy Diwali for most businesses, thanks to increased consumer demand. The same holds true for paints and emulsion paints manufacturers who seem to have converted the festiva... |
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Clear vision (05 November 12:00) |
| Cross has launched Precision Reading Glasses. The new Cross Readers and Sun Readers range is available in five styles and six strengths. The range includes both classic and fashionable desig... |
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Block that smell (05 November 12:00) |
| Dabur India has relaunched its air freshener range of Odonil Blocks. The product is now available in improved fragrances of Orchid Dew, Mystic Rose, Lavender Meadows and Jasmine Mist. It is ... |
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Snack pack (05 November 12:00) |
| Agro Tech Foods has launched Sundrop Snack Break, a sweet snack. It contains 35 per cent skimmed milk. It is a shelf-stable pudding available in three flavours: chocolate, butterscotch and c... |
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Quality control (05 November 12:00) |
| Oster has launched Foodsaver. The vacuum packaging system works by removing air and sealing in flavour and quality and claims to keep food fresh up to five times longer. It is meant for stor... |
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Spice route (05 November 12:00) |
| Del Monte has launched corn kernels with ready-to-add seasonings. The seasoning is available in three flavours – Green Chutney, Tomato Salsa and Oriental Chilli Garlic. All the three seaso... |
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Traps at work (05 November 12:00) |
| One of the examples in The Ethical Executive by Robert Hoyk and Paul Hersey ( www.vivagroupindia.com) describes an experiment by Donna Gelfand at the University of Utah, which had, as its su... |
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Negative economics (05 November 12:00) |
| It is the poor farmers and small farmers who are destroyed by the globalisation of a negative economy, rues Vandana Shiva in one of the essays included in The Other India: Realities of an em... |
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Celebrate with green balloons (05 November 12:00) |
| Do you drive to the store, or have your groceries delivered? If your answer is the latter, you have reason to cheer, for implementing one of the eco-friendly measures outlined in 50 Simple S... |
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Mobile TV are life enhancers (29 October 12:00) |
| With the advantage of its mobile network, and a brand as strong as Airtel, Airtel DTH is pursuing its place in the DTH market with great aggression. The strategy is different now says, Ajai ... |
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Where brands matter and dont (29 October 12:00) |
| Two minute-noodles, thick and sliceable like a moist cake. It’s the second best thing I like having in the mountains. First is a cup of tea. There is, however, a difference between the two... |
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Do you have a brandvocate (29 October 12:00) |
| You don’t have to go far to find brandvocates. Step into the nearest Kingfisher aircraft, and you will find Vijay Mallya espousing the merits of the airline and how it will provide you the... |
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Follow the protocol (29 October 12:00) |
| Your 30-second television commercial is all set to get a digital makeover as the entertainment market gets restructured in the light of technological advancements. TV advertising is migr... |
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Kaatis ready to roll (29 October 12:00) |
| One of the most time-tested foods in the country has got branded. For many, the kaati roll or the paratha roll has been on the menu as a meal at least four times a week, if not more. “As ... |
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Brushing up Brand Babu (29 October 12:00) |
| With literacy slowly increasing, newspapers steadily consolidating and TV channels madly proliferating, nothing seems to be sacrosanct these days. With literacy slowly increasing, newspaper... |
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Space for new activities with must stops (29 October 12:00) |
| Do you feel overloaded at work? If ‘yes,’ as most of us would like to answer, the only comfort you can draw is the fact that you are not alone. Not surprisingly, therefore, whenever the ... |
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