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The retail push into finance (24 July 12:00) |
| With their loyalty programme and branded credit card databases, retailers venture into distribution of financial services like their counterparts in other parts of the world.. Are financial ... |
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Thin is in (24 July 12:00) |
| Hitachi bets on premium products for a stable, inflation-proof flow of revenue.. With price erosion being widespread in the flat panel television industry, there has emerged a need to find n... |
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Prioritise or perish! (24 July 12:00) |
| The RK Swamy BBDO guide is a good resource for market planners, says the writer.. I was reading an interesting and yet contrarian article in a business paper recently titled “Ignorance is ... |
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For the greener good (24 July 12:00) |
| Manufacturers address environmental concerns amid growing awareness of sustainable development.. Find alternatives to driving whenever possible by taking public transport, by telecommuting,... |
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No child’s play this (24 July 12:00) |
| Kidswear is big biz, with marketers trying to capture young consumers’ attention with a variety of approaches.. Catch ’em young, could well be marketers’ motto! With children represent... |
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Snacks, sounds and Smart Kitchens (24 July 12:00) |
| Bingo, a product not very different from its competition, is a success because it understands the contemporary consumer.. ITC was a newcomer to the snacks segment. From cigarettes to snacks,... |
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Sensor-secure (24 July 12:00) |
| Siemens has launched a new range of Delta reflex motion detectors with a remote control setting option. The range is waterproof (IP55) and suitable for outdoor as well as indoor mounting. It... |
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Feel good (24 July 12:00) |
| Marico has launched Saffola Functional Food for Diabetics. It contains soluble fibre to help slow the absorption of sugar in the body. The contents have to be added to flour before making ... |
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Oye bubbly! (24 July 12:00) |
| Glaxo SmithKline Consumer Healthcare has launched Eno Orange in a 100 gm bottle. The new bottle is priced at Rs 42. The Eno and orange combination is meant to offer quick and effective relie... |
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Find your feet (24 July 12:00) |
| Osim India has launched uSqueez foot massager. It is meant to soothe, relieve and energise sore and weary feet and alleviate tension and stress in the calves and ankles. It is available at O... |
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Shoeshine time (24 July 12:00) |
| HealthShare has launched Buff n Shine battery-powered shoe polishers. The gadget works on four AA batteries. It has an applicator head, which works on a low speed motor, and a buffing head, ... |
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Common frustrations unite consumers (24 July 12:00) |
| Traditionally, consumers were at the mercy of business. Not now, though. Armed with a new suite of tools, resources, and technologies, consumers are no longer passive observers in the market... |
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Heard outside, on radio (17 July 12:00) |
| FM radio stations are getting listeners outside the home, on the move.. Radio’s still reigning at home. But FM radio stations are not content with that as they look for potential listener... |
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Driving innovation (17 July 12:00) |
| Successful innovation is that which is sensitive to people’s needs and feelings.. Innovate or die is a credo that is more relevant today than it ever was. What is innovation really about?... |
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Banking on leisure (17 July 12:00) |
| Country Club is expanding both in India and abroad, even as it looks beyond traditional club facilities at spas and theme parks.. It’s a quiet Sunday afternoon. In the tastefully appoint... |
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On this and that (17 July 12:00) |
| Musings on events and developments that had a far-reaching impact on India and its industry.. Twenty-five is one of those magic numbers. A number selected from many others to mean something ... |
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Signature brand (17 July 12:00) |
| In a world where the average grocery store has 25,000 products, the Cadbury signature, purple wrappers and ‘Glass and a Half logo’ are instantly-recognisable icons, writes John Bradley i... |
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Touch it once (17 July 12:00) |
| That a corporation fails every three minutes is only one of the many dismal snapshots of the current climate for doing business, which Chet Holmes presents in The Ultimate Sales Machine ( ..... |
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The village connect (17 July 12:00) |
| Building one-to-one relationships with customers may not be a viable task for a fast-moving consumer goods (FMCG) company, but Rural Relations can help, says Philip Kotler. “Rural Relation... |
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Detox technique (17 July 12:00) |
| Envirofit has launched a range of clean burning biomass cookstoves. Designed by an international team of globally recognised scientists and engineers, the cookstoves claim to reduce toxic em... |
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Fight the fat (17 July 12:00) |
| Oriflame has launched the Ultra Shape-Up Anti-Cellulite Night Action Ampoules. Priced at Rs 1,690 for a set of fourteen, 10 ml ampoules, it is meant to reduce the appearance of cellulite and... |
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Hair health (17 July 12:00) |
| Lotus Herbals has introduced Hairoots, an active hair tonic based on an Ayurvedic formula. It is an oil-free tonic to stimulate hair growth, control premature greying of hair, fight dandruff... |
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Have a cuppa (17 July 12:00) |
| Duncans Tea has launched the super premium Double Diamond Gold brand. It is available in all leading stores across the country in 100 gm and 250 gm packs priced at Rs 25 and Rs 65 respective... |
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Discount warrior (17 July 12:00) |
| A decade on, retail chain Subhiksha sets ambitious growth plans. Next stop: consumer electronics.. It was in 1997 that discount food and grocery retail chain Subhiksha set up its first store... |
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For a slice of the dish (10 July 12:00) |
| Direct-to-home satellite TV players old and new are going all out to win the race for supremacy in the emerging market for DTH services.. Over the next few months the number of direct-to-hom... |
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‘Our challenges are many’ (10 July 12:00) |
| Jaquet Droz, a brand of luxury watches belonging to the Swatch group, hopes to make a dent in India.. Though the Swiss watch giant Swatch was introduced as a low-cost, hi-tech watch, it has ... |
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‘The newsstand’s coming alive’ (10 July 12:00) |
| Exciting times are in store for the Indian reading ‘consumer’.. In the days of the Internet and television where every byte and second is content, there is some good news for the purists... |
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Is your company a ‘brand of choice’? (10 July 12:00) |
| Employers need to position themselves attractively to employees in these days of attrition. Of course, reality has to stand up to the promise.. One of the downsides of a booming Indian econo... |
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Maintain a power distance (10 July 12:00) |
| In a pyramidal power structure where one is either the master or not, it comes naturally to Indians to look down on entities which aim to please.. Last week, the first part of this column po... |
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Ostracised outdoor? (10 July 12:00) |
| Advertising on outdoor media is no cakewalk for a variety of reasons.. Outdoor advertising, despite all these decades of its presence in India, is still a three per cent agenda in the market... |
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The human part of the equation (10 July 12:00) |
| A major challenge for today’s managers is the training and motivating of agents to achieve excellence, writes Kim Lauren Joy in the foreword to Customer Service and The Human Experience by... |
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So yeah! (10 July 12:00) |
| Bagrrys India has unveiled SoHealthy Muesli, enriched with soya. It comes in three variants, with almond and raisins, with strawberry, and with honey. This multi-grain breakfast cereal conta... |
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Heady experience (10 July 12:00) |
| Mitashi has unveiled a range of premium headphones that can be used with a multimedia computer, mobile device or a music player. The Mitashi MH 3001 NC with Noise Cancellation claims to bloc... |
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Smooth going (10 July 12:00) |
| Luminous Power Technologies has launched a new series of online UPS systems. It is available in three different categories – small UPS, medium-power UPS and high-power UPS. It claims not o... |
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Face up (10 July 12:00) |
| Kaya Skin Clinic has launched a new range of fairness products that include face cleanser, day cream and night cream. The cleanser is claimed to be enriched with Vitamin B3 and E. A 200 ml p... |
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AdAsia 2009, new venue (10 July 12:00) |
| Actually, many people we know were looking forward to AdAsia 2009 because of its location at Lahore. For some, it was the intrigue factor of going to a place that is not exactly on your tour... |
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Madness in the method (03 July 12:00) |
| If India is to be a truly efficient service economy, providers would do well to plan everything to a T and deliver on their promises. If India is to be a truly efficient service economy, pr... |
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Why the consumer should not be King in India (03 July 12:00) |
| This two-part article examines the sudden rise of ‘bully consumers’. This two-part article examines the sudden rise of ‘bully consumers’. |
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Cannes victory (03 July 12:00) |
| Hats off to Agnello Dias and his team at JWT! Their Lead India campaign has done us proud. We recall meeting Aggi sometime in September last year. The unassuming hero said that all he had on... |
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What does the mother brand stand for? (03 July 12:00) |
| Never mind the ‘rules’, as long as the ad stands out, proves Havells. Never mind the ‘rules’, as long as the ad stands out, proves Havells. |
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What’s for breakfast today? (03 July 12:00) |
| Breakfast cereals are growing, with old players changing tack and new ones competing hard. Breakfast cereals are growing, with old players changing tack and new ones competing hard. |
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Where consumers seek out ads (03 July 12:00) |
| Buzzar.TV is designed to enhance interactivity between advertiser and consumer. Buzzar.TV is designed to enhance interactivity between advertiser and consumer. |
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The changing mindset of a billion minds (03 July 12:00) |
| The new Indian is a go-getter rather than a passive being who believed in Karma. This change in mindset is fuelling the Indian economic charge. The new Indian is a go-getter rather than a p... |
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Colour at work (03 July 12:00) |
| Wearing the right colour can brighten your whole appearance, guides Doris Pooser in An Indian Man’s Guide to Success’ ( www.harpercollins.co.in). Colour can create ... Wearing the right... |
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Commerce vs. art (03 July 12:00) |
| Pardesi (1957) was the first Indo-Soviet film, based on the travels to India of the merchant from Tver, Afanasy Nikitin, in the fifteenth century, recounts Sudha Rajagopalan in Leave Disco D... |
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Dangers of discount bookmark (03 July 12:00) |
| We do know that we don’t always behave rationally. But are you aware that once we attribute a certain value to a person or thing, it can dramatically alter our perceptions of subsequent in... |
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Adding some sparkle… (26 June 12:00) |
| Store launches, design lounges, trendy designs and an international presence - Coimbatore-based jewellery retailer Kirtilals gets a makeover. Store launches, design lounges, trendy designs... |
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India arrives at Cannes (26 June 12:00) |
| A growing interest in the country’s economy and culture has had a positive impact on its advertising industry’s creative output. A growing interest in the country’s economy and cultu... |
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‘We need to live up to our talent, potential’ (26 June 12:00) |
| Subhash Kamath, Group CEO, Bates 141, on the Cannes experience. Subhash Kamath, Group CEO, Bates 141, on the Cannes experience. |
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Why India won big (26 June 12:00) |
| India’s advertising, with its emphasis on effectiveness as well as creativity, appealed to the prevailing sentiment at Cannes 2008. India’s advertising, with its emphasis on effectivene... |
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