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Big brand big bucks (18 March 12:00) |
| I t was an event conceived to reiterate India's economic superiority in the game of cricket and boy, has it been a success! The Indian Premier League (IPL) in three years has become one of t... |
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Brands under fire (18 March 12:00) |
| The Subhas Ghosal Foundation had brought out a book titled Brands Under Fire some time ago. I believe the time is ripe for an updated version of that book. I recall (I am scared to even use ... |
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Reaching high as the mountains (18 March 12:00) |
| W hen this retail brand with 800 SKUs under its private label decided to expand the range, the offering had to be different. Having covered most of the commodities and bakery products under ... |
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Branding lessons from My Name is Khan (18 March 12:00) |
| M y Name is Khan (MNIK), the current buzz among people of all ages and social classes, has linkages with the concepts of consumer behaviour that are as important as the charismatic star cast... |
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Clicking through Bollywood (18 March 12:00) |
| There are long and tearful entreaties asking you to help them get united despite parental opposition, there are shorter accounts that narrate how making friendship led to ‘good lovers' (si... |
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Light at the end of the funnel (18 March 12:00) |
| It is time to spurn the concept of churn, declares Joseph Jaffe in Flip the Funnel: How to use existing customers to gain new ones (www.wiley.com). He urges companies to obsess on reducing c... |
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Woody vistas (18 March 12:00) |
| Alps Industries has launched Vista AC-4 premium laminate wooden flooring. It carries a manufacturer's warranty of 15 years against all manufacturing defects. Claimed to be capable of mufflin... |
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Tech-intense (18 March 12:00) |
| Birla Electricals has introduced a range of technology-led mixer grinders. The range comprises eight differently designed and specially customised models marketed under the brand Birla Lifes... |
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Bottom line (18 March 12:00) |
| Himalaya has launched Gentle Baby Wipes with a hypoallergenic formula and natural ingredients such as aloe vera and Indian lotus. They are multi-purpose wipes that can be used on babies duri... |
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Power snack (18 March 12:00) |
| Kellogg's Corn Flakes, the flagship brand of Kellogg India, has been launched in a Kpak format for Rs 10. It is available in three flavours of ‘Original and Best', ‘Real Honey', and ‘R... |
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Dual action (18 March 12:00) |
| Nivea has developed Pearl & Beauty, claimed to be the first beauty deodorant to make underarms smooth and beautiful. This deodorant reportedly uses hydrolysed pearls to keep skin smooth, sof... |
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Going against the Tide (11 March 12:00) |
| The ad war between Hindustan Unilever's Rin and Procter & Gamble's Tide has taken comparative advertising to a new level in India's advertising history by taking on a competing brand. The tr... |
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The Rin soap opera (11 March 12:00) |
| The new Rin soap advertisement where two mothers are shown waiting for their sons to get back from school, explicitly mentions the name of another brand ‘Tide'. Normally, ads only make a r... |
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Giving the poor a voice (11 March 12:00) |
| Do communication and media have a role in improving the lot of the world's poor? Yes, and it is integral to building a social movement, argues Colin Sparks in Globalization, Development and ... |
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Creating and sustaining brands (11 March 12:00) |
| Santro, the car brand, has been around for a decade and it is doing well. Parachute, Hero Honda, Nokia and Britannia are also brands that have strongly entrenched themselves in their respect... |
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For a pie in the sky (11 March 12:00) |
| T he days of bruising price wars in the airline business are over; low-cost airlines are now trying to differentiate themselves on service T he days of bruising price wars in the airline bu... |
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Inner truths (11 March 12:00) |
| Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on the... |
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Penchant for bling (11 March 12:00) |
| S ome of the most fancied possessions of the Indian kings of yore were their swords. With chunky diamonds and precious gems adorning golden scabbards, these were eye-catching embellishments ... |
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Cricket all round (11 March 12:00) |
| Kurl-on brings cricket enthusiasts its new range of bed linens to complement cricket mania in India. The designs feature cricket accessories such as bats, balls, stumps and gloves. It will b... |
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Tea time (11 March 12:00) |
| Twinings, the premium specialty tea brand, has launched Twinings Selection Pack. This assorted pack has a selection of five blended teas – Earl Grey Tea, Lemon Flavoured Tea, Darjeeling Te... |
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For the teens (11 March 12:00) |
| Johnson & Johnson has launched Clean & Clear skin balancing moisturiser. The moisturiser is available in a 50 ml pack for Rs 50 and a 100 ml pack for Rs Johnson & Johnson has launched Clean... |
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How green is my Budget (04 March 12:00) |
| The cover page of this year's Economic Survey is navy blue in colour, but it should really have been bright green. Because this year's Union Budget is painted green all over. Just consider t... |
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Sachin Brandman (04 March 12:00) |
| W ho is greater - Sachin Tendulkar or Don Bradman? I have never watched the great Don Bradman bat, live, poor me, born as I was in 1952, four years after the great man walked away, bat under... |
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Dont lose your focus (04 March 12:00) |
| I left the corporate world many years ago — about 20 years ago. In a way I am glad I did so. I look at decisions made by senior, sensible, experienced managers and often wonder why they do... |
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Practice is the best company (04 March 12:00) |
| Success is a lousy teacher. With that quote of Bill Gates begins a section titled `Complacency' in The Flight of Ambition (www.macmillanpublishersindia.com). Success does not teach you so mu... |
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Bringing home the store (04 March 12:00) |
| In less than two years since launch, HomeShop 18, an online and on-air retail marketing and distribution venture of the Network 18 group, has deve loped a large customer base, many of whom a... |
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How to make the biggest award the best (04 March 12:00) |
| I t's that time of the year when the creative people in advertising agencies all over India must be deciding on the best entries they should be sending in for the biggest national advertisin... |
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Fun time (04 March 12:00) |
| Funskool India Ltd has launched 3D Disney Puzzles. Priced at Rs 325, the puzzles are designed for children above four years and are available in all major stores across India. Made of paper ... |
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The Big Appy (04 March 12:00) |
| Parle Agro has launched its apple nectar, Appy Classic, in a 1-litre carton. It will reach out to in-home consumers and families who prefer staggered consumption. Known as King Packs, they a... |
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Casting the Net wider (25 February 12:00) |
| A few years ago, the Internet bigwig Yahoo! Gave its business an interesting and somewhat strange twist by launching a coffee brand in Taiwan. To advertise it, Yahoo! put out an online adver... |
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For the Love of advertising (25 February 12:00) |
| Tim Love of marketing communications conglomerate Omnicom has a really curious sounding designation. His business card says he is the Vice-Chairman, Omnicom Group, and CEO, Omnicom APIMA. Wh... |
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Hanging in there (25 February 12:00) |
| Addendum takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either adver... |
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The trouble with customer service (25 February 12:00) |
| Customer service or should one say the lack of it, is a great conversation opener. I always wonder which opens up tongues more, the brew from Scotland or poor customer service. I am sure it ... |
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A tale of sticky success (25 February 12:00) |
| Now a Rs 500-crore white glue brand, Fevicol recently competed 50 years in the Indian market. On the eve of its golden jubilee, O&M, the agency handling the brand for nearly 37 years, create... |
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For a fresh honest brew (25 February 12:00) |
| A large poster of a young woman sipping coffee from a Lavazza cup dominates the room of R. Shivashankar, CEO, Fresh & Honest Café Ltd. Sunlight is streaming into his corner office and the l... |
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Of Rahman and brand recalls (25 February 12:00) |
| With music maestro A. R. Rahman winning many awards worldwide for his music, is it not time for brands to use him in their advertising, as a With music maestro A. R. Rahman winning many awa... |
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Lip service (25 February 12:00) |
| Avon has launched Smooth Minerals Lipstick. It reportedly contains natural shea butter and conditioning oils and consists of 100 per cent pure micronised mineral pigments to safeguard lips f... |
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Stubble-free (25 February 12:00) |
| Gatsby has launched its new shaving cream which claims to give a proper and deep shave. The cream contains three plant extracts which claim to maintain healthy skin condition post shave. Ava... |
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Big release (25 February 12:00) |
| Scandic Food India has launched the 1 kg variants of Sil Funmato (pure tomato) and Hotmato (hot and sweet) ketchups. They are priced at an MRP of Rs Scandic Food India has launched the 1 kg... |
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Pricing points (25 February 12:00) |
| There are two ways of looking at price points, the perceived price points in the consumer's mind and the real price points dictated by coinage, writes Mainak Dhar in Brand Management 101 (ww... |
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The name is Brand Khan (18 February 12:00) |
| Happy for Karan Khan has done stupendously well. The fact so many want to chip in with opinion of good/bad is always a sign it's Happy for Karan Khan has done stupendously well. The fact so... |
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Chip off the old block (18 February 12:00) |
| S he could be any teenager tucking into a quick lunch at the food court of Big Bazaar in Malleswaram, Bangalore. Looking extremely at home, Ashni Biyani, heir to the $2-billion retail empire... |
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Hone your listening skills (18 February 12:00) |
| “It costs four-six times to acquire a new customer as compared to retaining an existing “It costs four-six times to acquire a new customer as compared to retaining an existing |
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Passage into publishing (18 February 12:00) |
| T hink coffee table books, and you picture a bulky hardcover filled with interesting photos and some text. They're meant to entertain, and the fact that they're heavy means they're not meant... |
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Giving parenting a boost (18 February 12:00) |
| Max New York Life (MNYL), one of the first private sector life insurance companies to enter India, has launched a unique programme called I-Genius, for a deeper engagement with its current... |
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Dealing with retailers (18 February 12:00) |
| Many suppliers find retailers, especially the major chains, brutal to deal with and feel that they are squeezed by the retailers' power to control access to the consumers they need to reach,... |
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Four negotiation strategies (18 February 12:00) |
| Be it a job offer or a car purchase, business deal or restaurant choice, people negotiate constantly, says Debra E. Meyerson in Rocking the Boat: How to effect change without making trouble ... |
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Bigger Bang (18 February 12:00) |
| R eckitt & Benckiser has launched New Easy Off Bang Power Cleaner. It can be used to clean multiple surfaces, tiles, floors, washbasins, taps, showers, window grills and panes, kitchen sinks... |
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Hi-tech Hsub2subO (18 February 12:00) |
| Kent RO Systems has launched Kent Grand Plus. This water purifier contains eight litres of purified water storage capacity and makes purified water available on demand even in the absence of... |
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Anew with red (18 February 12:00) |
| Godrej Consumer Products has launched Godrej Renew's Ravishing Reds Collection with two new shades: Wine Red and Plum Crazy. The two shades are available in packs of 50 ml (50 ml colourant, ... |
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