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We are looking at categories where we can make a difference (05 November 12:00) |
| Vinita Bali, Britannia Industries Ltd’s Managing Director, is on a whirlwind trip to Chennai. She’s in the city to participate in the Foodpro as well as launch Britannia’s new milk dri... |
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Its a fallacy that in India it is always about low price (05 November 12:00) |
| It’s very much an urban phenomenon: We have biscuits in jars like you would chocolate – I remember my days in Cadbury when we put éclairs in jars and saw the sales fly. Same thing in bi... |
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Fortifying Britannias brands (05 November 12:00) |
| We are working a lot with NGOs. We also created the Britannia Nutrition Foundation to accelerate our understanding of various aspects of nutrition. We were recognised at the Clinton Global I... |
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A run for their money (05 November 12:00) |
| If anyone has doubts about the growth of the marathon story in India, the sight of corporate czar Sunil Mittal alongside superstar Shah Rukh Khan cheering on thousands of participants to mov... |
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Building bonds brands (05 November 12:00) |
| For car manufacturer Skoda Auto India, the marathon represents an ideal vehicle to convey a social message. “While cricket is the national sport and the impact of associating with it cann... |
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A state of surfeit (05 November 12:00) |
| The fact that I spent five years in college trying to study economics is something that I don’t usually advertise. The reasons for that are pretty obvious. I spent more time listening to t... |
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Paths of success (05 November 12:00) |
| What are the key factors that trigger a brand re-positioning and re-launch? How scientific is the What are the key factors that trigger a brand re-positioning and re-launch? How scientific ... |
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Growing paints (05 November 12:00) |
| It has been a happy Diwali for most businesses, thanks to increased consumer demand. The same holds true for paints and emulsion paints manufacturers who seem to have converted the festiva... |
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Clear vision (05 November 12:00) |
| Cross has launched Precision Reading Glasses. The new Cross Readers and Sun Readers range is available in five styles and six strengths. The range includes both classic and fashionable desig... |
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Block that smell (05 November 12:00) |
| Dabur India has relaunched its air freshener range of Odonil Blocks. The product is now available in improved fragrances of Orchid Dew, Mystic Rose, Lavender Meadows and Jasmine Mist. It is ... |
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Snack pack (05 November 12:00) |
| Agro Tech Foods has launched Sundrop Snack Break, a sweet snack. It contains 35 per cent skimmed milk. It is a shelf-stable pudding available in three flavours: chocolate, butterscotch and c... |
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Quality control (05 November 12:00) |
| Oster has launched Foodsaver. The vacuum packaging system works by removing air and sealing in flavour and quality and claims to keep food fresh up to five times longer. It is meant for stor... |
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Spice route (05 November 12:00) |
| Del Monte has launched corn kernels with ready-to-add seasonings. The seasoning is available in three flavours – Green Chutney, Tomato Salsa and Oriental Chilli Garlic. All the three seaso... |
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Traps at work (05 November 12:00) |
| One of the examples in The Ethical Executive by Robert Hoyk and Paul Hersey ( www.vivagroupindia.com) describes an experiment by Donna Gelfand at the University of Utah, which had, as its su... |
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Negative economics (05 November 12:00) |
| It is the poor farmers and small farmers who are destroyed by the globalisation of a negative economy, rues Vandana Shiva in one of the essays included in The Other India: Realities of an em... |
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Celebrate with green balloons (05 November 12:00) |
| Do you drive to the store, or have your groceries delivered? If your answer is the latter, you have reason to cheer, for implementing one of the eco-friendly measures outlined in 50 Simple S... |
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Mobile TV are life enhancers (29 October 12:00) |
| With the advantage of its mobile network, and a brand as strong as Airtel, Airtel DTH is pursuing its place in the DTH market with great aggression. The strategy is different now says, Ajai ... |
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Where brands matter and dont (29 October 12:00) |
| Two minute-noodles, thick and sliceable like a moist cake. It’s the second best thing I like having in the mountains. First is a cup of tea. There is, however, a difference between the two... |
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Do you have a brandvocate (29 October 12:00) |
| You don’t have to go far to find brandvocates. Step into the nearest Kingfisher aircraft, and you will find Vijay Mallya espousing the merits of the airline and how it will provide you the... |
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Follow the protocol (29 October 12:00) |
| Your 30-second television commercial is all set to get a digital makeover as the entertainment market gets restructured in the light of technological advancements. TV advertising is migr... |
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Kaatis ready to roll (29 October 12:00) |
| One of the most time-tested foods in the country has got branded. For many, the kaati roll or the paratha roll has been on the menu as a meal at least four times a week, if not more. “As ... |
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Brushing up Brand Babu (29 October 12:00) |
| With literacy slowly increasing, newspapers steadily consolidating and TV channels madly proliferating, nothing seems to be sacrosanct these days. With literacy slowly increasing, newspaper... |
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Space for new activities with must stops (29 October 12:00) |
| Do you feel overloaded at work? If ‘yes,’ as most of us would like to answer, the only comfort you can draw is the fact that you are not alone. Not surprisingly, therefore, whenever the ... |
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Pulse of polls (29 October 12:00) |
| Research agencies engaged in conducting poll surveys will be appreciated far more than at present if only they treat such poll eve opportunities beyond commercial concerns, suggests N. Bhask... |
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Tracking is worth the expense (29 October 12:00) |
| In eBay auctions, follow-up is very important if you do not want negative feedback posted against you, counsels Mary Greenwood in How to Negotiate Like a Pro: 41 rules for resolving disputes... |
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New improved (29 October 12:00) |
| Dabur India has launched its culinary brand ‘Hommade’ in an all new packaging, revamping the entire category. The new look reportedly complies with premium, international standards of pa... |
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What a dish! (29 October 12:00) |
| LaOpala has launched 11 new designs in the Diva range of table ware. The range has dinner sets, soup sets, pudding sets and gift items such as serving bowls, utility dish and oval platter. T... |
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Lock in lustre (29 October 12:00) |
| Paras Pharmaceuticals has introduced hair conditioners in four variants: Livon Moisture Max Conditioner with Shea Butter – for dry and damaged hair; Livon Pin Straight Conditioner with Gin... |
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In the pink (29 October 12:00) |
| Henkel India has launched Pril Perfect Exotic Rose in a new colour and fragrance. The product is priced Rs 62 for 425 ml packs. It is also available in variants such as lime, lemon, orange a... |
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The laptop of style (22 October 12:00) |
| Twenty-eight year old Sheetal Gupta wears her attitude – literally. An advertising executive by profession, she is bubbly, determined, and exudes oodles of confidence. And, did we mention,... |
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Dial M for empowerment (22 October 12:00) |
| Clad in a striped blue shirt, young Umesh Markad of Kurduwadi village in Maharashtra’s Solapur district seems unfazed by the mediapersons and cameras focused on him. The ninth standard stu... |
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A tribute to print advertising (22 October 12:00) |
| When was the last time you saw a great print ad? I know I must scratch my head to get the answer, but given my failing memory and disappearing hairline, I may be excused. But what about you?... |
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Home sweet home (22 October 12:00) |
| Why are home markets important for commodities? Why not go all out in the international markets and make a success of your selling Why are home markets important for commodities? Why not go... |
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Playing their cards right (22 October 12:00) |
| With the festive season usually witnessing an upsurge in consumer spending, many public sector banks (PSBs) are launching prepaid gift cards and promoting it as an ideal gift option. With t... |
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Your headline must have stopping power (22 October 12:00) |
| In successful creative work, the message comes before you begin designing, says Margo Berman in Street-Smart Advertising: How to Win the Battle of the Buzz (www.macmillanpublishersindia.com)... |
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Leading light (22 October 12:00) |
| BeYu, a premium German colour cosmetics band from Elder Health Care, has introduced a new feature for its lip make-up – Lip Lights. An in-built LED lamp lights up every time the cap is ope... |
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Down to earth (22 October 12:00) |
| Cosmo Floor has introduced Triveneta Parchetti, an Italian wooden flooring range, in India. This is handcrafted and hand-painted. The claimed advantage is that it can be installed without di... |
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More fun (22 October 12:00) |
| Funskool India has launched Tryangles, Superman Metropolis Rescue Mission Game and PlayDoh Glitter. These games and products are meant for children above three years of age. They are priced ... |
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Travel light (22 October 12:00) |
| Garnier has launched Garnier Light Moisturiser in a travel pack. It contains pure lemon essence and Vitamin C that help to clarify and smoothen skin. Priced at Rs 12, the sachet is available... |
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Purple phase (22 October 12:00) |
| Reckitt Benckiser has launched Lizol Lavender. It is priced Rs 52 for 500 ml, Rs 95 for 975 ml and Rs 180 for a two-litre pack. It comes in three other fragrances – Floral, Citrus and Rec... |
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Licence to bill (15 October 12:00) |
| Popular comic character Chacha Chaudhary and Sabu have been vanquishing enemies with brains and brawn for years. Harbhajan Singh ‘Bhajji’ threw a googly to his on-field rivals and aut... |
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A strategy of monopoly (15 October 12:00) |
| Last month when Hindustan Unilever Ltd (HUL) decided to monopolise airtime across the Star and Zee network for a single day, it was reinforcing the roadblock strategy used by Hutch when it c... |
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Minding their business! (15 October 12:00) |
| The arrival of the Novotel brand has brought the business hotel segment in the country into renewed focus. The arrival of the Novotel brand has brought the business hotel segment in the cou... |
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Air India grounded Brand Bapu flies high (15 October 12:00) |
| The services sector has blossomed into one of the most important advertising sectors in our economy. Telecom, financial services, hospitality and travel are just a few categories that have g... |
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A dead change in your office… (15 October 12:00) |
| A lounge that is meant for leaders and managers is the venue for an evening meeting. All the suspects are to be gathered there at 7 pm, and the murderer is to be announced! Hey, where are we... |
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How Apple bites into the market (15 October 12:00) |
| In less than a decade, Apple reinvented itself, removing the ‘Computer’ from its name to be simply Apple Inc., and this move speaks volumes about where the company is headed, says Jason ... |
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Innovation through five phases (15 October 12:00) |
| Metal, water, wood, fire, and earth. Seemingly close to the panchabhutas or the elements making up the universe, but these are the ‘five elements of change’ that Kaihan Krippendorff disc... |
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Barbie world (15 October 12:00) |
| Mattel has introduced Barbie Consumer Electronics. It is designed for girls with a penchant for technology and style. It is for girls aged five years and upwards. The range includes Barbie B... |
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Do not eat! (15 October 12:00) |
| Parachute Advanced Starz has launched India’s first ever chocolate-flavoured shampoo for children. Earlier it had launched a strawberry fragrance, for kids between 6 and 12 years. Priced a... |
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Daily bread (15 October 12:00) |
| Bajaj Electricals has launched ATX 7 Auto Pop-up toaster. The toaster has a sleek cool-touch body to ensure that the user does not burn her fingers. It also has variable browning controls to... |
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