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Pepsi to keep low-calorie products in schools (19 March 09:05) |
| Snack food and beverage major PepsiCo plans to replace carbonated or sparkling beverages with juices and other low-calorie products in schools |
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Bates 141 opens Bangladesh office (19 March 07:05) |
| To service its client Marico Bangladesh and tap the opportunities in the region, the agency opens an office in Dhaka |
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FICCI Frames 2010 Seeking profitability in television (19 March 07:05) |
| Solely relying on advertising as a source of revenue is not advisable today. TV head honchos gathered to discuss alternative sources of revenue generation to achieve profitability |
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FICCI Frames 2010 Seizing the opportunity in user-generated content (19 March 07:05) |
| The panel discussed how user-generated content is making an impact in all arenas, from social networking to entertainment, news to research, copyright issues online and control over content |
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FICCI Frames 2010 Digital may be just what film marketing needs (19 March 07:05) |
| On the concluding day of FICCI Frames 2010, experts in the film marketing arena discussed how ancillary revenue growth streams can be used in the business |
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ASCIs Customer Complaints Council upholds complaints against three ads (19 March 07:05) |
| A Vodafone Zoozoo film and a print ad of an education centre have been asked to be withdrawn, while Pizza Hut has been advised to modify an ad that has been found misleading |
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K V Sridhar will be the Jury Chairperson - Print at Goafest 2010 (19 March 07:05) |
| K V Sridhar aka Pops was also the jury chairman - out of home at Goafest Creative Abby Awards in 2009 |
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Vikas Bhambri joins Mudra Max as senior vice-president (19 March 07:05) |
| In his new role, Bhambri will focus on strengthening the agency's outdoor business |
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Rediffusion - YR bolsters its planning team with two new appointments (19 March 07:05) |
| Sumeer Mathur and Vikram Dhaliwal have joined the agency's Mumbai office as planning heads |
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Colors STAR Plus at par Balika Vadhu is at the top (19 March 07:05) |
| Colors is just 3 GRPs ahead of STAR Plus |
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Bareilly launch plans of i next and Compact delayed due to unrest (19 March 07:05) |
| Due to the unrest in the city, Amar Ujala and Jagran Prakashan have postponed the launch plans for their respective tabloids in Bareilly |
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TDI International forays into digital screen space launches network in DLF Emporio (19 March 07:05) |
| The agency has installed a network of 20 screens spread across the length and breadth of the luxury mall |
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We wont censor news (19 March 07:05) |
| Having announced her intention to curb piracy and digitalise the media and entertainment industry, Union Minister for Information and Broadcasting Ambika Soni says that she will also lend su... |
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Vindi Banga bids adieu to Unilever (19 March 07:05) |
| Manvinder Singh Banga, president (global foods, home & personal care) at Unilever Plc, has called it a day after 33 years with the FMCG major. He will leave by the end of May. It is unclear,... |
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We are exploring investment in distribution production (19 March 07:05) |
| The world's largest beverage maker Coca-Cola is bullish about its India operations after recording one of its highest growth numbers in the October-December 2009 quarter |
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For Idea Cellular cricket may well be a thumb rule (19 March 07:05) |
| Latest in its list of initiatives to capitalise on cricket is 'Oongli Cricket': a contest which leverages the game to get the nation to twiddle its thumbs on mobile phones and play along |
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KPMG report 2010 ME industry to reach Rs 1091 billion in five years (18 March 01:05) |
| Over a period of five years, M&E industry is expected to grow at the rate of 13 per cent |
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Dow Jones and Bharti Airtel tie up for The Wall Street Journal India Mobile (18 March 09:05) |
| The Wall Street Journal India Mobile application will provide the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires |
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Makarand Palekar joins TheOneAlliance as Senior VP sales and affiliate relations (18 March 09:05) |
| Prior to joining TheOneAlliance, Palekar was with ESPN-STAR Sports as sales head |
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LG Cookie Pep calls out to youth outdoor (18 March 09:05) |
| The campaign is a youth centric one targeting the young hearts and inviting them to try out a new product from the LG kitty |
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IMRB Consumer Portrait 2010 Empowering and engaging the customer (18 March 09:05) |
| The symposium saw a communion of big names from the industry |
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Cokes Burn to make style statement at Wills Lifestyle India Fashion Week (18 March 09:05) |
| Burn Curate, a BTL platform, invites fashion students to create a limited edition paper designer costume inspired by the Burn can |
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The possibility of inorganic growth is limited (18 March 09:05) |
| WPP Chief Executive Martin Sorrell is a frequent traveller to India. "Business gets me here," he says |
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Ads in cyberspace find their mark (18 March 09:05) |
| The fledgling online advertising industry is expected to grow four-fold by 2014 |
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Reality shows should stay real to succeed say experts (18 March 09:05) |
| Television reality shows need to keep their 'reality quotient' alive to retain their lead over soap operas in grabbing eyeballs, feel experts |
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How green is my company (18 March 09:05) |
| Save the environment is the latest brand promotion mantra |
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MobileOne expanding into West Asia Latin America (18 March 09:05) |
| Mobile application development company MobileOne Infocom is looking to tap venture capital funding of $2 million as part of its expansions into West Asia and South America this year |
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Samsung to roll out own operating system soon (18 March 09:05) |
| Launches two new dual SIM handsets in the Indian market |
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Magic Moments in high spirits (18 March 09:05) |
| It was already a leader in the mid-market segment (priced between Rs 300-350) with a 78 per cent market share. Radico Khaitan's Magic Moments vodka is now all set to top the mass market segm... |
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Radio a perfect fit for IPL Fun rooting for different city teams (18 March 07:05) |
| Radio being a local medium equips radio stations with the freedom and flexibility to follow and cheer more than one IPL team in different cities |
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FICCI Frames 2010 ME industry to reach Rs 1091 billion in five years (18 March 07:05) |
| Over a period of five years, M&E industry is expected to grow at the rate of 13 per cent |
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FICCI Frames 2010 News channel bashing needs to stop! (18 March 07:05) |
| Head honchos in the news business appeared to be perturbed by the many allegations levied against them by the public at large. Excerpts from an interesting panel discussion |
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FICCI Frames 2010 Are radio players revenue-phobic (18 March 07:05) |
| At the FICCI Frames, industry experts debated over the evolving role of radio in the media mix, and why the industry still has a long way to go |
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FICCI Frames 2010 Biggest power in the media is the boardroom (18 March 07:05) |
| Eminent journalist and author MJ Akbar discussed how the newspaper industry is being threatened by the massive ego mania that has swamped journalists |
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Havells unravels new story (18 March 07:05) |
| The campaign by the electrical equipment manufacturer broke in the form of two TVCs; one tells the tale of a hangman fighting his guilt feeling, while the other takes forward the 'shock laga... |
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The Zoozoos come knocking again (17 March 09:05) |
| Vodafone's much loved 'endorsers', the Zoozoos are back on TV with new themes. A total of 29 films have been planned for this phase of the campaign, which will run throughout the third editi... |
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Jeevansaathi upholds marriages arranged by suitors (17 March 09:05) |
| The new campaign of Jeevansathi, which broke on radio and the Web in the form of a contest, promises to save the potential bride and groom from embarrassing questions |
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FICCI Frames 2010 The real icing on the cake (17 March 09:05) |
| Just how real is reality TV? Stalwarts from the television world expressed their opinions |
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FICCI Frames 2010 Would IPL be all that without the Bollywood quotient (17 March 09:05) |
| Sportspersons and marketers discussed the glam quotient at the IPL, the intertwined nature of sports and Bollywood in India, and how sportspersons need to market themselves better |
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FICCI Frames 2010 It is important to involve the youth in the creative process (17 March 09:05) |
| The panel discussion at FICCI Frames focused on how the Indian youth is the driving force behind media consumption patterns |
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Yahoos next ad campaign to target advertisers (17 March 09:05) |
| After its big budget advertising push to attract consumers, Yahoo! is now all set for an ad campaign to entice marketers to advertise on Yahoo! properties |
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DMRC calls tender for advertising rights at 14 stations (17 March 09:05) |
| The advertising rights will be awarded for a period of five years |
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Delhi gets its first set of giant LEDs with sound (17 March 09:05) |
| Currently the company has five operational screens spread across south Delhi and brands such as MTNL, Shoppers Stop, Olive Mobile and PC Guru on board |
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Broadcast revenues in IPL-3 to cross Rs 650 cr (17 March 09:05) |
| It is almost certain that the third season of the Indian Premier League (IPL) cricket tournaments will be bigger and will attract a lot more eyeballs than the previous two seasons |
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Cartiers second coming in India (17 March 09:05) |
| The company is looking to expand its distribution network in the country's growing luxury market |
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Hollywood bound (16 March 09:05) |
| Reliance ADAG wants to become a global media and entertainment house. It is diversifying its services for stability and investing in Hollywood to reach scale |
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Google Live online (16 March 09:05) |
| Indian Premier League, a property of the Board of Control for Cricket in India, has expanded beyond the television screen in its third season |
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Our phones are all about the user (16 March 09:05) |
| Taiwan's High Tech Computer (HTC) is the world's fourth largest smart phone maker after Nokia, Apple and RIM |
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Trai proposes cap on number of TV channels (16 March 09:05) |
| The Telecom Regulatory Authority of India has asked for views on capping the number of satellite channels in the country |
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Social networking giving e-mail run for its money in biz space (16 March 09:05) |
| Gartner, Inc, the information technology research and advisory company, predicts that by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communic... |
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